In 2016, almost half of all smartphone users prefer to do shopping using mobile devices. At the same time the number of consumers who are satisfied with their quality of mobile experience is going down. The reason for this lies in the poor user experience that consumers receive when they purchase online through their mobile devices.
In 2016, mobile friendly websites deliver the content for any screen size and consider usability, such as implementation of a simple design that does not require non-stop scrolling and zooming. Responsive design provides a better user experience, but it requires that users behave differently when they are browsing a website on their smartphone. The growing popularity of mobile devices has made consumers impatient, wanting to find everything they need as quickly as possible, with the least effort.Users prefer to search, ask for help and buy things in one place.
Once a user found your mobile website, here’s what they will pay attention to:
Concentrating all important information in one place while adjusting the content to mobile devices increases the chances of an individual staying on you website and making a purchase. Otherwise, customers will leave your website and conduct an additional research to receive the details they need to make a decision. Currently, 70% of consumers are more willing to leave a website or app that cannot provide the information they require, but would stay if it was present.