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IoT has triggered a massive business transformation

5/17/2016,
by Anna Umanenko, CMO
IoT business transformation

By 2020, it is anticipated that a typical household will include up to 500 IoT devices functioning in a network, with the overall number of IoT devices reaching 50 billion globally. All these predicted changes will necessitate critical business reformatting on both technology and design.

The growth of the Internet of Things is strongly determined by a business’ ability to transform their vision from a pure technology implementation to the integration of usability during the product development phase.

How IoT product development impacts business focus

The first IoT technology on the market has shown that idea innovation was insufficient for consumers. IoT launched with a B2B orientation and little insight into the end user’s personality and desires.

However, IoT’s expansion into more commercial fields has changed the market orientation from B2B to B2B2C, thus enveloping the user experience instead of pushing the technology to drive the market. Consumers will be ready to adopt IoT into their homes once they know that they get a device that is easy to use and created for them.

User experience is the heart of IoT

The concept of Internet of Things for consumers requires a broader understanding of a device connected to a network. Focusing on consumers’ needs and preferences is fundamental for an IoT product to become popular.

Emotional connection through design and user experience ensures market acceptance. Consumers will pay more attention to IoT products that look simple and are easy to interact with. The transition from centering on product functions to offering excellent and convenient user design is currently shaping the IoT world.

The Internet of Things product development is currently grounded on the following principles:

1.    Defining consumer needs.

The goal of IoT is to provide a solution that will eliminate daily issues or offer better opportunities to achieve goals to enhance the life experience of a consumer. Any IoT product prior to development has to answer a number of questions that clearly define challenges of a targeted group of consumers and be able to resolve them. User focused approach in design is foundational.

 

consumer needs in IoT

 

2.    Selecting designers that know technology and technologists that understand design.

IoT product development is based on a technology driven approach and includes knowledge of big data, product upgrading, product networking and personalization. Successful development is ensured through the cooperation of designers and technology experts to understand what features are possible, what features should be added and what features must be included.

 

designers and technologists in IoT

 

3.    Applying agile development.

Deploying bit-by-bit agile product implementation and testing for usability will ensure effective corrections can be made. For IoT, this development approach is the best way to maintain the product and its upgrades and keep up with potential market competitors.

 

agile development

 

4.    Finding and offering simple solutions.

Users are always concerned about adopting simple solutions to resolve their daily needs. Every detail in a product matters to avoid potential barriers for consumer acceptance. For example, if a user has to charge their device too often to be able to use it effectively, it may become a serious drawback for adoption. In the world of the Internet of Things (which is really the Internet of me), being able to deliver simple technology solutions for everyday is a key role in product development.

 

simple IoT solutions


Read more:

1. IoT product monetization

2. Fashion and functionality will factor into successful wearables

3. Chatbots turning a human language into a user interface

4. Emotion-sensing technology in the Internet of Things

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