Responsive design demystified in 5 clear facts

2/17/2015,
by Anna Umanenko, CMO
responsive website design

 

Due to the use of so many different devices, we no longer live in a world where people receive the same experience when they are viewing a website. The vast choice of screen resolutions, enormous availability of device formats and constantly developing mobile technologies have turned responsive web design from an overwhelmingly popular trend into actual must-do in the world of information technology around the globe. Even with this dramatic technological change, there are still many people who question the need for responsive design when creating their websites. 

As a company that maintains leadership in changing user habits, we often face situations where our clients were uncertain about adopting responsive design as a "must have" feature for their websites. When listening to them, it became obvious that there was a misunderstanding about the need for "mobile first" and responsive web design. Here are the facts:  

 

Fact 1. Responsive design helps make the user's experience better without sacrificing website performance.

It is absolutely normal to be concerned about the ability of a website to load quickly enough to satisfy the visitor. Slow performance may actually happen due to poor design implementation rather than responsiveness. Responsive design is not only about going mobile, it's also about context - different websites target different audiences.  

 

user-focused web design

 

People are browsing the Internet when they are at home, sitting on a beach or walking in the street. As the IT world becomes more and more user-focused, there is no reason to sacrifice load speed with proper design.  

 

Fact 2. Responsive design and creativity do not contradict each other. 

Web page layouts that are adjustable for all devices do not limit the designer's creativity. Rather, looking at a "mobile first" design can stimulate a good designer to create attractive designs for mobile devices that expand into full size websites. If you are looking to create a website that others will use on their mobile devices, responsive design is the only way to go.   

 

creative web design

 

Fact 3. Responsive design guarantees a better user experience. 

Google values responsive websites because they fulfill the two key web requirements currently suggested by Google algorithms: providing a better user experience and page authority. User frustration from non-optimized web content does not go unnoticed by Google. 

 

better user experience with responsive design

 

Today, people tend to purchase products and services through a website that they can browse on a device of their choice.  Responsiveness provides a positive and suitable look to a website and guarantees comfortable navigation, no matter what device or browser a person is using.  

 

Fact 4. Responsive design does not cost much more to develop. 

Responsive design goes much deeper than developing a code base which allows the adjustment of a web page to a required screen resolution. Because we are experts at implementation, the development process, although more complex, is not difficult. We have the required professional skills to produce a responsive website and to test the results on all devices.  

 

development of responsive design

 

Creating a responsive website is more time consuming than the development of a full sized website. How can you save money when deciding on responsive design? Adjusting the website to mobile devices means loading photos and videos that are not too large. This will avoid impacting load time or placing content that is strictly limited to a large screen resolution. By doing so, you are not only setting a cost-effective strategy, you are taking care of the website performance on any type of device in the future.  

 

Fact 5. Mobile devices vs. laptops: smartphones and tablets confidently win in web browsing. 

Yes, today the global community of users is moving swiftly towards mobile devices. In numbers, at least 55% of users prefer to browse on the Internet carrying a small mobile device in their hands. And this inclination is growing by leaps and bounds. It's because smartphones and tablets are no longer used to only have fun, but are actually about doing business, buying, scheduling and paying bills. 

 

design for mobile devices

 

Not embracing responsive design will undoubtedly limit your visitors' choice of devices, pushing them to competitors that provide a consistent design and device-relevant experience.  

The world of informational technology and device development is constantly making rapid changes. And as the time passes, we will definitely face new responsive design techniques and other revolutionary ideas of how to improve a user experience. To effectively compete and succeed in the world of so many changes, you need to keep up with trends that your customers demand. 

Stay tuned with the latest technology trends and projects.
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