Your app’s success on Google Play (part 3 of 3): app development process vs. outcome

6/13/2016,
by Anna Umanenko, CMO
app dev success on Google Play

Once the project planning stages have been completed and a development team has been selected, project execution becomes yet another step in helping you make your ready-to-launch product successful. Direct and regular involvement during the development process is a significant factor leading to a positive outcome.

Your participation in the project implementation involves constant interaction, good understanding of the development method to measure the progress, readiness to negotiate and discuss changes in the app, and control over the testing phase.

Maintaining positive communication at all times

All project correspondence and discussions that provide transparent information and details about the future app help develop trust between you and the development team and ensure a better outcome.

The best practices for interaction with your development team include:

  • Maintaining regular communication that allows you to follow your app development during all stages
  • Ensuring you can access your key team members, using technology (conducting calls through Skype or Google Hangouts, exchanging emails) or meeting in person if possible. Obtaining phone numbers in case of emergency calls is extremely important.
  • Scheduling meetings (typically on a daily basis) involving interactions for updates and progress tracking and ensuring there are no blocking issues
  • Conducting meetings with your internal team to ensure your development team is working properly and none of the requirements are confused or misinterpreted.
  • Remembering that working with remote teams from other countries means interacting with individuals whose communication culture may differ from yours. Be precise.

Before development, it is best to discuss the tools and techniques your remote team members typically use for communication and make your own suggestions to come up with the most effective communication model for your project.

Understanding how your app will be developed

Knowledge of the app development mode that will be used by your remote team ensures your better management of the whole implementation process. Agile approach is almost ubiquitous for app development. At the same time, different methodologies may be applicable for different projects (Scrum, APM, PRINCE, etc.).

The right product development always focuses on the consumer. Before your project gets into the implementation phase, be sure to discuss the development method you prefer, your expectations during the development, and ways to deal with any unplanned changes to maintain the timeframe.

The app as a product does not have a complete development cycle because its success on the app store depends on offering users a better service, new features, richer UI design, and adjustments to platform changes. The app development process should capture these possible future changes and prepare the team for making predictable updates and improvements.

Putting the mobile app for a test

Keeping the architected code and testing regularly help optimize the development process and make it cost-effective. The cleaner the code is, the easier and faster it will be to make updates to the app when the time comes.

To achieve the best results after the development phase, apply the following recommendations:

  • Apps should be developed to match the latest Android version.
  • It is important to conduct first tests using the most popular mobile devices. Testing on mobile devices that are not so frequently used should be added gradually and as needed.
  • Time-test your beta app to see whether a user is satisfied with the app if using it several times a day and then after several days and determine why the usage is what it is. Test results help create an excellent end-product.

Before the app release and start of the marketing campaign, select a group of beta testers to conduct testing to reveal errors that have not been located during the internal testing by the development team.  

To release the mobile app, add your development team as a user to your Google Play account. This way you will maintain full control over your account while providing the necessary level of permission to the team to work with the app’s data, such as statistics and revenue details.


READ MORE:

1. Your app’s success on Google Play (part 1 of 3): how to choose the right development partner

2. Your app’s success on Google Play (part 2 of 3): organizing the development process

3. The lifecycle of a mobile app

Stay tuned with the latest technology trends and projects.
Subscribe to Onix blog to receive interesting content right in your inbox.