Building a Cost-Effective Lead Generation Platform for Education & R&D

High-performance website and admin system to connect talent with global opportunities

This case study highlights how the Onix team delivered a fast, cost-efficient website and admin platform to help H2Excellence attract, manage, and convert leads across multiple countries.

Lead Generation
Industry
1 specialist
Team size
Finland
Location
3 weeks
Project duration

Business context

H2Excellence is a European educational platform focused on building green skills for the future workforce in the fuel cell and green hydrogen sector.It delivers training programmes, course modules, and an online learning hub that connects educators, industry professionals, and learners to support sustainable energy innovation.

The client approached Onix with a clear goal: build a simple, cost-effective public website that would serve as a lead-generation hub.At the same time, the platform needed to integrate with existing systems, including a separate LMS and third-party course platforms, to display courses and events while collecting structured user data.

[ Product scope ]

The Onix team needed to:

Develop a fast, lightweight public website focused on lead generation

Provide custom admin dashboard development to manage leads, regions, and content

Integrate with existing LMS and third-party APIs to fetch courses and events

Ensure high performance and smooth UX across both frontend and custom backend development

Need a fast, cost-effective platform to generate and manage leads?

Solutions we provided

To meet the client’s goals, the Onix team delivered a practical, cost-efficient solution that combines a high-performance public website with an admin system and seamless third-party integrations to support lead generation, streamline operations, and ensure a smooth user experience across the platform.

Lead-Driven Public Website

We developed a lightweight, high-performance website designed to attract and convert users into leads. The platform allows visitors to explore job opportunities, courses, and events, and easily apply through structured forms. Every interaction is optimized for speed and simplicity, ensuring maximum conversion with minimal development cost.

LMS & External Platform Integration

We integrated the website with the client’s existing LMS and third-party course platforms via APIs. By providing third-party API integration services, we automated the fetch and display of up-to-date course listings and events, so users always see opportunities without manual updates.

Smart Vacancy & Application Flow

We built a structured application system that allows users to apply for vacancies across different countries. All submissions are automatically collected, categorized, and routed to the admin panel using filters such as region and category, enabling efficient lead management.

Role-Based Admin & Curator System

We created a flexible admin panel with super admin and curator roles. The super admin can define regions, assign curators, and control access. Curators receive invitations, manage their assigned regions, and work with relevant leads based on selected categories.

Regional Contact & Lead Management

The custom dashboard and admin panel development allow managing contact persons across different countries. Leads are automatically distributed and filtered, so responsible curators or admins can quickly access relevant applications and take action.

Interview Scheduling & Notifications

We implemented a built-in workflow for scheduling calls with applicants. Admins or curators can initiate communication directly from the system, triggering email notifications to both parties and streamlining the hiring process.

Centralized Courses & Events Management

We created dedicated admin views for:

Active courses (from external
platforms)
Events (with key details and
descriptions)

Users can browse this content on the website, and when selecting an event or course, they are redirected to the client’s main platform for registration or participation.

Core technology stack we used

PHP,

Laravel,

Filament

[ Results ]

The final solution provided H2Excellence with a cost-efficient digital tool that supports both marketing and operations.

The platform now acts as a centralized entry point for lead generation, helping the client attract candidates across multiple regions while keeping development and maintenance costs low.Thanks to seamless integrations, the client avoids manual content management and ensures users always see courses and opportunities.

The custom admin panel significantly simplifies internal workflows, allowing teams to efficiently manage leads, assign responsibilities, and coordinate communication.Onix delivered a solution that combines speed, scalability, and affordability, enabling H2Excellence to grow its network and streamline operations without overinvesting in complex infrastructure.