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4 months of the war in Ukraine: How the IT industry has changed during this time

February 24, 2022, is the day when the lives of every Ukrainian have changed forever since Russia started a cruel, merciless, full-scale war against Ukraine and its civilians. Despite the numerical superiority of the Russian army over the Ukrainian one, our defenders continue to fight for their land for months.
&nbsp;
Ukrainians continue to show impressive resilience, not only in terms of military defense but also in the economic and business sectors. The same applies to the Ukrainian IT industry, probably one of the few that continues to fully operate and support the economy of Ukraine. Despite the war, IT companies still get new projects for the development and support of software for various purposes - from security systems to basic business applications.&nbsp;
&nbsp;
For this article, we asked the Onix employees to share their thoughts on war, how their lives have changed, and how our team manages to stay productive during such a daunting period.&nbsp;
&nbsp;
<h2>The state of the Ukrainian IT sector during the war</h2>
It&rsquo;s no secret that Ukraine is going through a difficult time. The country is at war, and its economy is in dire straits. However, one sector that seems to be doing well despite the conflict is the IT industry. The <a href="https://ain.capital/2021/04/07/ukrainian-tech-market-overview-2021/" target="_blank" rel="nofollow noopener">IT sector in Ukraine</a> has been growing rapidly in recent years. In 2013, it was worth almost $3 billion and employed around 80,000 people. By 2017, it had grown to be worth $4 billion and employed 160,000 people. This growth has continued during the war, with the industry now being worth an estimated $7 billion and employing around 200,000 people.
&nbsp;
<img src="../../../../uploads/Ukrainian_IT_industry_during_the_war_How_Onix_employees_lives_have_changed_three_months_after_Russia_invaded_Ukraine_01_min_1_d1023b7c3b.jpg" alt="Ukrainian IT industry during the war- How Onix employees&rsquo; lives have changed three months after Russia invaded Ukraine -01-min (1).jpg" />
Despite the challenges posed by the conflict, the Ukrainian IT industry has been able to thrive due to a number of factors. First, there is a large pool of talented workers in Ukraine. Second, the country has a good infrastructure for IT development. Third, many Ukrainian IT companies are focused on developing software for the global market, which has helped them to offset some possible negative effects of the war connected with local projects. Finally, most of the IT companies in Ukraine were ready for potential Russian attacks and prepared their Business Continuity Plans.
<img src="../../../../uploads/Ukrainian_IT_industry_during_the_war_How_Onix_employees_lives_have_changed_three_months_after_Russia_invaded_Ukraine_06_min_1_558fa7e1e9.jpg" alt="Ukrainian IT industry during the war- How Onix employees&rsquo; lives have changed three months after Russia invaded Ukraine -06-min (1).jpg" />
There are a number of things to consider when creating a business continuity plan for an IT company. At Onix, we started by identifying which parts of the business are essential and need to be kept running in the event of a war. The greatest value for our company is&nbsp; our employees. Hence, the first thing we had to do is to ensure every Onix specialist was safe and sound. We worked on a relocation plan for our employees so that everyone is far from the frontline and continues to work remotely without any interruptions. Working equipment, accommodation, and transportation -- we tried to help everyone with their needs.&nbsp;
&nbsp;
Our business continuity plan also includes provisions for backing up all data and keeping it safe. This is especially important for storing sensitive information, such as client records or financial data. We considered using an offsite storage facility and encrypting data to protect it from being accessed by hostile forces. In addition, we set up alternative communication channels between our specialists and clients.&nbsp;
&nbsp;
Finally, we regularly review and update our business continuity plan. This is important to ensure that it remains up-to-date and relevant. In case of any other risks, our plan is flexible enough to adjust quickly as conditions change.
&nbsp;
<h2>How the Onix team lives have changed amid the Russian invasion</h2>
Onix cares about every team member, especially now when we all need support and cohesion. Our HR managers and corporate psychologist conduct regular one-to-one meetings with employees to talk about the current situation, their feelings and emotions. We decided to share some of our employees' thoughts on the war and how their lives have changed up to this point.
&nbsp;
<img src="../../../../uploads/Ukrainian_IT_industry_during_the_war_How_Onix_employees_lives_have_changed_three_months_after_Russia_invaded_Ukraine_05_min_1_c398a489f5.jpg" alt="Ukrainian IT industry during the war- How Onix employees&rsquo; lives have changed three months after Russia invaded Ukraine -05-min (1).jpg" />
&nbsp;
<h3>What has changed in your life during the last 4 months?</h3>
&nbsp;
Julia Sukhinska, QA specialist
&ldquo;I currently reside temporarily in Wroclaw, Poland. A lot has changed in my life since February 24th. I had to leave my home, move with my family to another country, and reevaluate my whole life. My main life values ​​have changed, I began to appreciate the little things more and enjoy every moment given in life.&rdquo;
&nbsp;
Anna Umanenko, Chief Marketing Officer
&ldquo;To say the least, it has made a rather dramatic turn. I was in Kropyvnytskyi, in Ukraine, when the war started and without any prior planning I ended up in Wroclaw, Poland. In the last two months, I&rsquo;ve definitely learned to value very simple things, peaceful sleep at night is one of them.&rdquo;
&nbsp;
Denis Senichkin,&nbsp;Head of iOS Department
&ldquo;The war has changed all plans for the future. The values aren't the same as before. Now, there is no opportunity to travel and broaden the mind by visiting new places abroad. Now, instead of planning our next vacation or holiday, we live in sirens and fear. But still, we believe in our victory and look forward to returning to normal life.&rdquo;
&nbsp;
Svitlana Nevmerzhytska, HR lead&nbsp;
&ldquo;I started to communicate more with relatives and close friends who live far away. I realized how it&rsquo;s important to get and give support and care during these difficult times. In addition, since central and eastern Ukraine used to speak both Russian and Ukrainian as native languages, now I feel the need and desire to communicate only in Ukrainian. I want to be a part of truly Ukrainian culture, and speaking this language is a big step towards my wish.&rdquo;
&nbsp;
Marina Pemakhova, Project Manager&nbsp;
&ldquo;My family and I moved to Poland because of this cruel war. I realized that my prior goal is to protect my children and provide myself with a calm undistracted working environment. It&rsquo;s hard to live in a foreign country far from home and habitual life. However, being safe and sound is much more important.&rdquo;
&nbsp;
<h3>How do you manage to stay productive at work amidst war?</h3>
&nbsp;
Denis Senichkin, Head of iOS Department
&ldquo;For me, doing my job is a perfect way to escape from stress and negative thoughts. That&rsquo;s why I can easily concentrate on my tasks and make great things with my team. Having focus on what to do during dark times helps to find the light quickly.&rdquo;
&nbsp;
Anna Umanenko, Chief Marketing Officer
&ldquo;I love my job and I&rsquo;m really lucky to be part of the best marketing team, where people feel support and care about each other. You can&rsquo;t take it for granted. Also, since I&rsquo;m in Poland, there is nothing that could stand in the way of me being productive during work hours. My recipe for productivity would be keeping myself busy, being useful for the company and my team, and studying something new (in my case it&rsquo;s studying Polish, why not?).&rdquo;
&nbsp;
Julia Sukhinska, QA specialist
&ldquo;I understand that I can&rsquo;t join the Armed Forces of Ukraine or participate as a volunteer in organizations. However, I can concentrate on my work, support our economy, and pay taxes. That&rsquo;s how I can help my country right now. I&rsquo;m proud to be a part of our IT army that helps financially since Onix has transferred $100,000 to the needs of our armed forces.&rdquo;
&nbsp;
Svitlana Nevmerzhytska, HR lead&nbsp;
&ldquo;Sharing care with loved ones gives a powerful charge of energy. More energy - more work. In addition, work responsibilities do not allow us to lose productivity, because colleagues need more attention than before the war.&rdquo;
&nbsp;
Alex Ivanchenko, Head of Sales and Marketing
&ldquo;I realized that work helps to get rid of stress quite well. Focusing on my daily tasks helps to distract me from reading the news and feeling anxious. But rest is also important. Therefore, my recipe for staying productive is to work with maximum concentration, have a good rest preferably in the fresh air, and keep balanced nutrition and good sleep.&rdquo;
&nbsp;
Marina Pemakhova, Project Manager
&ldquo;Here in Poland, we don&rsquo;t have sirens and don&rsquo;t feel fear for our children&rsquo;s lives. Thus, I can perfectly concentrate on my work. As this is the only thing I can do now, I am really grateful for this opportunity.&rdquo;
&nbsp;
<h3>How does the company support you?</h3>
&nbsp;
Svitlana Nevmerzhytska, HR lead&nbsp;
&ldquo;First, Onix helps financially. If necessary, employees can ask for financial support required for relocation or take an interest-free loan. I stay in my hometown and I really don&rsquo;t want to have a reason to use it, but this opportunity provides reliability. Second, the People Partner specialists from my department regularly hold group and individual calls "You are not alone", where everyone can get professional psychological help. Quite a few colleagues took advantage of this opportunity and therefore received assistance. Third, my company has very strong financial support for the Armed Forces, colleagues who defend our country, and internally displaced people. I feel like they support me personally. Onix also helps organize the relocation of colleagues who need to go to safer places in Ukraine or abroad.&rdquo;
<img src="../../../../uploads/Ukrainian_IT_industry_during_the_war_How_Onix_employees_lives_have_changed_three_months_after_Russia_invaded_Ukraine_07_min_0b3021ff4c.jpg" alt="Ukrainian IT industry during the war- How Onix employees&rsquo; lives have changed three months after Russia invaded Ukraine -07-min.jpg" />
&nbsp;
Anna Umanenko, Chief Marketing Officer
&ldquo;The company has offered an option for relocation, so more team members could find a safe place and continue working remotely. The company is very helpful as you can receive financial assistance to help you cover expenses related to relocation. And I&rsquo;m grateful for this support.&rdquo;
&nbsp;
Julia Sukhinska, QA specialist
&ldquo;Onix provided me with the hardware required for remote work. In addition, I got financial help to cover the relocation expenses. I can also get psychological support in case I feel that need. All of this helps to continue my work even far from the office and home. Thanks, Onix! &rdquo;
&nbsp;
<h3>Are you involved in any volunteer activities?</h3>
&nbsp;
Anna Umanenko, Chief Marketing Officer
&ldquo;I&rsquo;m out of the country, so probably the most useful thing I&rsquo;ve done is providing my apartment for free to a group of refugees from Donetsk oblast and making donations, of course.&rdquo;
&nbsp;
Alex Ivanchenko, Head of Sales and Marketing
&ldquo;If making donations to the Armed Forces of Ukraine can be considered as volunteering, then yes.&rdquo;
&nbsp;
Svitlana Nevmerzhytska, HR lead&nbsp;
&ldquo;In the first days of the war I sent almost all of my savings to support the army. My husband and I brought the necessary things and products to the volunteer center on Cossack Island and found the necessary ammunition for the defenders. We hosted almost 60 migrants who needed to spend the night and have a rest before the difficult road to the western part of Ukraine. Some of them didn&rsquo;t eat hot food for several weeks. So, I cooked a huge pot of borscht every day so that they could eat home-cooked food.&rdquo;
<img src="../../../../uploads/Ukrainian_IT_industry_during_the_war_How_Onix_employees_lives_have_changed_three_months_after_Russia_invaded_Ukraine_04_min_1_e567427381.jpg" alt="Ukrainian IT industry during the war- How Onix employees&rsquo; lives have changed three months after Russia invaded Ukraine -04-min (1).jpg" />
&nbsp;
<h3>What will be the first thing you&rsquo;ll do after the war ends?</h3>
&nbsp;
Julia Sukhinska, QA specialist
&ldquo;I will return home. My daughter has a whole scenario of how we will celebrate the victory. She has already planned the guest list, what we will eat, and who will be the animators. It's more like her birthday, but I don&rsquo;t mind:)&rdquo;
&nbsp;
Anna Umanenko, Chief Marketing Officer
&ldquo;I would go back home to see my friends and all the people that are important to me.&rdquo;
&nbsp;
Svitlana Nevmerzhytska, HR lead&nbsp;
&ldquo;It will be a special day. A day of joy and pride, which I really want to share with everyone around! My HR team is developing an event plan for the celebration. We are in a hurry because we know that this day will come very soon&rdquo;
&nbsp;
Marina Pemakhova, Project Manager&nbsp;
&ldquo;I will meet my husband! I miss and worry terribly. I will visit my parents and grandmothers in the city where I spent all my childhood. It seems that these will be other feelings from the return. Because it will be a victory!&rdquo;
&nbsp;
Alex Ivanchenko, Head of Sales and Marketing
&ldquo;I will decide between returning home and making my first trip after the war.&rdquo;
&nbsp;
<h2>How our partners support us</h2>
Here we are grateful to share some screenshots of messages from our clients with words of support or examples of how they donated to our army.
&nbsp;
1. Our client Adoric is 5+ years with us. When the war started, they changed their logo to show support for Ukraine.
<img src="../../../../uploads/1_min_c87903ba74.jpg" alt="1-min.jpg" />
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2. Donations from our clients and partners.
<img src="../../../../uploads/3_min_93b09fa24e.jpg" alt="3-min.jpg" />
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3. Support from a <a href="https://onix-systems.com/learning-pool-case" target="_blank" rel="follow noopener">Learning Pool</a> client from Ireland.
<img src="../../../../uploads/4_min_5260908d50.jpg" alt="4-min.jpg" />
&nbsp;
4. One of our clients (about 14 years of cooperation with us) sent a message and published a post in support of Ukraine. They also started fundraising to help our Armed Forces.
<img src="../../../../uploads/7_287b703d6f.jpg" alt="7.jpg" />
&nbsp;
5. Support from Misterb&amp;b project. Onix has helped Misterb&amp;b create a unique travel website for renting LGBTQ-friendly accommodations.&nbsp;
<img src="../../../../uploads/2_min_1_4c2e8e1bdf.jpg" alt="2-min (1).jpg" />
&nbsp;
6. A moment of support from our longtime clients from the United States.&nbsp;
<img src="../../../../uploads/6_min_d41ee5774d.jpg" alt="6-min.jpg" />
&nbsp;
<h2>The future of Ukraine</h2>
Good always triumphs over evil. And we believe this will happen for this war too. But meanwhile, we are staying strong, helping each other, and advocating our free nation and state sovereignty. As for Onix, our company continues to fulfill all obligations for our clients, maintain streamlined operations, and care about our people. We are infinitely grateful for the support and understanding from our partners abroad. If you have a willingness to help, here is a reliable way you can make your contribution and <a href="https://supportukrainenow.org/" target="_blank" rel="nofollow noopener">support Ukraine</a>.&nbsp;

We asked the Onix employees to share their thoughts, feelings, and predictions on war.

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Ukrainian IT industry during the war: How Onix employees’ lives have changed three months after Russia invaded Ukraine

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Mobile App Monetization Part II: Pitfalls and Springboards

The <a style="font-size: 18px;" href="https://onix-systems.com/blog/pitfalls-and-springboards-of-mobile-app-monetization" target="_blank" rel="noopener">first part</a> of this article was dedicated primarily to app monetization tips with the choice of marketing and monetization strategies. We hope this part will be interesting and useful since it deals with:
<ol>
<li>Common advertising mistakes</li>
<li>Monetization solutions providers</li>
<li>The importance of knowledge and creativity in mobile app monetization</li>
</ol>
&nbsp;
<h2>Advertising Mistakes</h2>
In-app advertising is one of the most effective app monetization models. However, be careful not to cross that thin line between generating sufficient revenue and excessive advertising. If the ads are intrusive or irrelevant for users, you&rsquo;ll risk losing your audience and thus any chances for further monetization of your product.
&nbsp;
There are additional concerns related to each of the three main ad formats available for app developers:
&nbsp;
<h3>Banners</h3>
Banner ads are typically located at the top or bottom of an app screen. Full-screen static ads and videos (especially non-skippable) are the most hazardous to the user experience. There is also a banner blindness problem: the users either ignore or become annoyed with them. For these reasons, banner ads are generally considered to be less efficient than other formats. Some even regard the use of banners as a mistake. Unfortunately, most consumer apps are still better designed for banner ads.
&nbsp;
<img src="https://onix-systems.com/storage/Dr6XQ1bWYzdGdQQHPHL2gAPDbelavzc4.jpg" alt="banner ad" /><img src="https://onix-systems.com/storage/UiOQOsbwlZhLSALvxgwXopVPIPTXYxrD.jpg" alt="banner ad in a game" />
<h3>&nbsp;</h3>
<h3>Interstitial Ads</h3>
Interstitial ads, or typically interstitial videos, are inserted at transition points in an app. They appear to be more like TV commercials. Users can either skip an ad or click it to proceed to the partner content. This format is used mainly in games, where interstitial ads viewing is often rewarded with in-game benefits or access to paid content.
&nbsp;
<img src="https://onix-systems.com/storage/8dfslm--54APwK91A3KaHkVs-KluZVfL.jpg" />
&nbsp;
Interstitial ads shouldn&rsquo;t appear too frequently, nor should they interrupt the user&rsquo;s flow or prevent the user from performing an action. In an application, it&rsquo;s appropriate to play a short interstitial video while the core content is being loaded. In a mobile game, they may appear between the levels or before the user exits the game.
&nbsp;
<h3>Native Advertising</h3>
Native ads are integrated into the overall look and feel of a mobile application. They may look like an item in a news feed or a reference to the partner&rsquo;s brand subtly woven into the application context. In many cases, it&rsquo;s only &ldquo;Sponsored by,&rdquo; &ldquo;Recommended for you&rdquo; or similar annotations that indicate that the piece is an advertisement.
&nbsp;
<img src="https://onix-systems.com/storage/ydsFDhJ6THfAMlA0jX7vs2Snahi5oFer.jpg" alt="native ads" />
&nbsp;
Native ads don&rsquo;t frustrate users but enhance the user experience instead. This smarter format is preferred both by publishers and advertisers, and yields the best revenues.
&nbsp;
The ads&rsquo; format, amount, content, and placement in an application make a huge difference in how the audience receives the advertising. To sort this out, you may have to test different ad formats and analyze user engagement. Choices also depend on agreements with your partners.
&nbsp;
<h2>Mobile App Monetization Partners</h2>
If you want to save time while reducing your operational costs, engage a smart app monetization platform to help you earn profits via advertising. While they take care of the mediation and ad optimization, you&rsquo;ll be able to focus on improving your mobile app or game.
&nbsp;
An increasing number of mobile ad networks are offering diverse monetization solutions that assist product developers with generating maximum revenue. Here are a few top app monetization companies:
&nbsp;
<h3><a class="external" href="https://www.google.com/admob/" target="_blank" rel="nofollow noopener">AdMob</a></h3>
Regardless of the alphabetical order, this child of Google should probably be the first network for app developers to consider. Its integration system a.k.a. SDK allows for connection across the iOS, Android, and the Windows Phone, and a variety of mobile ad formats to integrate.
&nbsp;
<h3><a class="external" href="https://www.applovin.com/" target="_blank" rel="nofollow noopener">Applovin</a></h3>
Applovin is a marketing automation and analytics company. Thanks to establishing long-term relationships with hundreds of top brands, it&rsquo;s capable of delivering ad serving at a massive scale. Applovin supports all ad formats and provides 24/7 end-to-end support.
&nbsp;
<h3><a class="external" href="http://chartboost.com/" target="_blank" rel="nofollow noopener">Chartboost</a></h3>
Chartboost is a mobile game users acquisition and monetization company. Its monetization solution enables publishers to control who is advertising in their apps and what apps are generating revenue. The monetization platform is built solely on interstitial and video ads. Its SDK enables cross promotions and direct deals. The ads are mostly about downloading another game, so the advertising precisely meets the interest of the game-playing audiences.
&nbsp;
<h3><a class="external" href="https://developers.facebook.com/docs/audience-network" target="_blank" rel="nofollow noopener">Facebook Audience Network</a></h3>
The app monetization platform provides the same kind of reach and engaging <a class="external" href="https://www.facebook.com/business/products/ads" target="_blank" rel="nofollow noopener">Facebook Ads</a> experience, but outside Facebook. It supports all major ad formats and offers the targeting options set identical to what Facebook Ads provides, as well as the same performance measurement features.
&nbsp;
<h3><a class="external" href="https://www.inmobi.com/" target="_blank" rel="nofollow noopener">InMobi</a></h3>
InMobi Discovery Platform delivers customized user experiences for publishers apps. You can leverage a comprehensive suite of ad formats, including display, rich media, video and customizable native ad units. A 100% native implementation of ad placements helps engage gamers and users of social, messaging, news, and entertainment apps in the friendliest way.
&nbsp;
<h3><a class="external" href="http://www.mobfox.com/" target="_blank" rel="nofollow noopener">MobFox</a></h3>
The company&rsquo;s iOS &amp; Android SDK supports banner ads, interstitials, and native ads. MobFox RTB Exchange connects app developers with more than 100 demand partners. MobFox Publisher&rsquo;s mediation platform connects over 30 ad networks into a single SDK. It analyzes all mobile ad networks to reveal the one that pays the most for an ad impression and shows an ad specifically for this particular network.
&nbsp;
<h3><a class="external" href="https://unity3d.com/services/ads" target="_blank" rel="nofollow noopener">Unity Ads</a></h3>
The premier monetization solution for mobile games helps make a profit on the part of a user base that doesn&rsquo;t make in-app purchases. Thanks to the ability to supply advertisers with quality game players, publishers get higher eCPM. (eCPM stands for effective cost per 1,000 impressions. The higher the eCPM, the more money you are making from the advertiser for every 1,000 impressions.)
&nbsp;
&hellip; And many others. Connect to multiple networks, focus on best performers, and choose one that makes realistic claims involving eCPMs. And don&rsquo;t be afraid to ask for help! The monetization solutions providers may have additional data for you to consider, and may advise on using their tools.
&nbsp;
<h2>Lack of Knowledge and Creativity</h2>
Now after you&rsquo;ve created an excellent product, planned a smart app monetization strategy, and partnered with one of the top-performing app monetization companies, you expect everything else to be a piece of cake. What happens if it isn&rsquo;t? Don&rsquo;t make another grave mistake: don&rsquo;t give up.&nbsp;
&nbsp;
<img src="https://onix-systems.com/storage/f8C0H3DvXzpsH5TMYRPM5nZcuwuHnPVi.jpg" alt="app monetization" />
&nbsp;
A good understanding of the various ads performance calculations, keeping a close eye on your analytics data, and sound management of your app monetization strategies are keys to a better return on investment. You can learn the statistics on the Google Play Developer Console, analyze customer behaviors with Firebase Analytics, and become better informed on users&rsquo; spending in your games using the Player Statistics. Analyze detailed statistics for ad performance, learn from your data, enhance the user experience, and optimize for the results you want.
&nbsp;
Use the eCPM formula to calculate the mobile ad revenue: revenue = eCPM x impressions. A declining eCPM means a decrease in overall revenue. Possible reasons for decreasing eCPM may be:
<ul>
<li>an ad format was poorly deployed or recently changed</li>
<li>a buggy update of the product is affecting user loyalty</li>
<li>the app is giving out too many ad impressions</li>
<li>you are not optimizing your mobile app monetization effort</li>
</ul>
&nbsp;
But eCPMs are not the only consideration. Consider fill rates and overall impressions as well. The fill rate evaluates the rate at which a publisher has successfully sent and received a request for a full ad impression from an ad network. Imagine that you sell 100,000 impressions on your app for advertisers to display their ad. If 100 of those ads fail to appear, your fill rate would be 100,000 - 100. The better your fill rate is, the more valuable your app is to advertisers.&nbsp;
&nbsp;
CTR stands for click-through rate. This calculation is made by dividing the total number of clicks on an ad by the total number of impressions. CTR is used to help determine the value of an app&rsquo;s ad impressions and the quality of the advertiser&rsquo;s approach.
&nbsp;
It&rsquo;s important to watch your marketing metrics, such as lifetime customer value, free-to-paid conversions, and churn rate. With that observation, you can spot weaknesses and target your marketing, engagement, and retention efforts more efficiently.
&nbsp;
Keeping the users&rsquo; interest in your product alive is key to enhancing your chances of generating revenue with it. Promote your mobile app on all major social networks. Work to keep building the hype on each subsequent product update. Invent unique ways to hack the media!
&nbsp;
<h2>Conclusion</h2>
In-app advertising is one of the most bankable and thus popular app monetization strategies. However, user experience should always be your most important consideration when making a decision. The advertising format(s) should align with the overall experience and preferably enhance it. Whenever possible, avoid annoying users and opt for ad formats that match the form, function, and feel of the app. The right provider of monetization solutions is vitally important too.
&nbsp;
And the last, but not the least piece of advice: don&rsquo;t forget to keep up to date with the ever-changing mobile industry. Make sure your app monetization efforts are being pushed in the right direction. More innovative and creative ways to make money from your products are sure to appear.
&nbsp;
Are you contemplating a mobile application or a game? Are you sure the design of your product supports your marketing and app monetization efforts? <a style="font-size: 18px;" href="https://onix-systems.com/contact-us" target="_blank" rel="noopener">Drop us a line</a> - our iOS and Android app developers and designers will be happy to help!
&nbsp;
(Many thanks to Onix' mobile development teams for their help in writing this long article!)
&nbsp;
&nbsp;
<h3>READ MORE ABOUT MOBILE DEVELOPMENT:</h3>
<a href="https://onix-systems.com/blog/pitfalls-and-springboards-of-mobile-app-monetization" target="_blank" rel="noopener"><img src="https://onix-systems.com/storage/4gG6tZgAx58fDpAUEHxMrPd1i9-ZtsGJ.jpg" alt="app monetization part I" /></a>

The right advertising formats and monetization solutions are crucial for successful mobile app monetization. Learn how to get the most out of your mobile game or application!

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MobileAppDaily featured our CMO in the 40 under 40 technology leaders report

MobileAppDaily nominates Anna Umanenko, CMO at Onix-Systems, in the 40 under 40 technology leaders report
&nbsp;
We at Onix-Systems are thrilled to announce that MobileAppDaily, a leading app marketing platform, has listed our Chief Marketing Officer Anna Umanenko in the <a class="ql-bg-transparent ql-color-#1155cc" href="https://www.mobileappdaily.com/reports/40-under-40-app-industry-leaders" target="_blank" rel="noopener">40 Under 40 Mobile App Technology Leaders Report</a>.&nbsp;
&nbsp;
Founded in 2000, Onix-Systems is a premier software development company that has climbed many stairs of success under the leadership of <a class="ql-bg-transparent ql-color-#1155cc" href="https://www.linkedin.com/in/annumanenko/" target="_blank" rel="noopener">Anna Umanenko</a>. She works as a CMO at Onix-Systems and has over 7 years of experience in developing inbound and outbound marketing strategies. As a leader, Anna&rsquo;s abilities have pushed the company towards various stages of growth across multiple market regions.
&nbsp;
Anna also has expertise in QA engineering, technical translations, business development, and product marketing.&nbsp;
&nbsp;
Hence, we can proudly say that under the leadership of Anna we have seen continuous growth in our clients and we have reached new heights of success.&nbsp;
&nbsp;
<img src="https://onix-systems.com/web/uploads/EDVeNuVnOtUt6IYmyfryEZC7DtlZoB4n.jpg" />
&nbsp;
<h3>How Anna Umanenko was selected for MobileAppDaily&rsquo;s 40 under 40 Report?</h3>
MobileAppDaily is a leading tech platform for entrepreneurs, business owners, and tech enthusiasts. MobileAppDaily interviews industry leaders from the technological field and publishes blogs on different topics, such as artificial intelligence, Blockchain, IoT, and more.&nbsp;
&nbsp;
Recently, a new edition of MobileAppDaily&rsquo;s Top 40 Under 40 Mobile App Technology Leaders Report was published. The report featured many leaders, including founders, co-founders, CTOs, and managers who are less than 40 years old.
&nbsp;
Being nominated as one of these 40 leaders in this report has helped Anna in sharing her achievements with a much larger audience. In addition, Onix-Systems has also received a chance to show its journey of hard work throughout the years.&nbsp;
&nbsp;
Lastly, our organization appreciates the efforts of MobileAppDaily to explore more about the organization and list Anna in the Top 40 Under 40 Mobile App Technology Leaders Report.&nbsp;

MobileApp Daily’s 40 Under 40 Report has documented the focus on rising leaders and how they have created an impact professionally through their leadership.

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7 Best Software Development Models: Which is The Most Suitable?

Software engineering is a very complex process. Software development models have been created to simplify it.
&nbsp;
These models are also known as Software Development Life Cycle (SDLC) models/methodologies. They are helpful for spotting errors in software creation before they&rsquo;re discovered in successive stages. But most importantly, SDLC methodologies help to get everything right the first time.
&nbsp;
&nbsp;
In today&rsquo;s post, we are going to discuss 7 software development models: 
<ol>
<li>Waterfall </li>
<li>Agile </li>
<li>Lean </li>
<li>Iterative </li>
<li>Prototyping</li>
<li>Spiral</li>
<li>DevOps</li>
</ol>
&nbsp;
Each of these methodologies has its own distinctions, but their common purpose is organizing project management. This enables teams to produce high-quality software as cost-effectively and quickly as possible. 
&nbsp;
A review of the 7 most popular SDLC methodologies may help you decide which model is best for software developmentof your project.
&nbsp;
Read also: <a class="ql-color-#0000ff" href="https://onix-systems.com/blog/10-tips-for-startups-on-scaling-a-technical-team" target="_blank" rel="noopener">How to Scale a Software Development Team</a>
&nbsp;
<h2>1. Waterfall Model </h2>
The Waterfall model refers to a cascading waterfall. It&rsquo;s the earliest of all software development methodologies. It&rsquo;s a linear sequential flow: when one stage is completed, the work is started on the subsequent stage.
&nbsp;
&nbsp;
The primary drawback of the Waterfall model is inflexibility. It&rsquo;s surely easy enough for understanding and simple for managing. But if there&rsquo;s a delay early on, the entire project can be prolonged beyond what is expected. With very limited room for review and revisions, once a phase is finished, issues can&rsquo;t be repaired until the product is in the maintenance stage. Hence, the methodology doesn&rsquo;t work well when there&rsquo;s a need for flexibility with long-term and ongoing projects. 
&nbsp;
<h2>2. Agile Software Development</h2>
Agile software development has been with us for about a decade. Many IT companies use it. Some businesses are so appreciative of the Agile modeling that they are now using it for non-tech projects. 
&nbsp;
The Agile methodology helps teams spot and tackle minor issues during software development. It&rsquo;s important before they morph into more serious problems. The Agile method creates continuous release cycles, where tiny incremental changes from the previous release are implemented. There&rsquo;s product testing at each iteration. The involvement of business stakeholders and their feedback is highly welcomed in the development process. 
&nbsp;
&nbsp;
Scrum is one of the most popular Agile frameworks. It is used for the development of software products or services with special attention to continual delivery so as not to overburden the development team. (You can read more about <a class="ql-bg-transparent ql-color-#1155cc" href="https://onix-systems.com/blog/what-is-the-difference-between-agile-and-scrum" target="_blank" rel="noopener">Scrum Agile Model</a> in our previous blog). 
&nbsp;
Kanban methodology is another Agile framework whose goal is to help teams work with less friction and more effectiveness. Kanban system and task boards are Agile project management tools for coordinating tasks of project teams.
<img style="display: block; margin: auto;" src="http://onix-systems.com/web/uploads/aOKNxCPL0ab2E9lREQ7nvZsHWNSY1Azl.jpg" />
A Kanban board helps to visually describe work at various phases of the work process. Each column represents a particular stage of the process. The board is an example of how the Kanban approach can be implemented for managing work at a personal and organizational level.
&nbsp;
A common question is when to use Agile models of software development. They work for any type of project, but the value for businesses that use them include:
&nbsp;
<ul>
<li>Lower cost;</li>
<li>Fast releases;</li>
<li>Clients are happier with the end product. This is possible due to improvements and involving clients in development decisions throughout the process;</li>
<li>More open communication between the teams and clients;</li>
<li>Competitive advantage to the team thanks to spotting defects and making changes throughout the development process rather than at the end;</li>
<li>Consistent evaluations to assess the product against the expected outcomes promotes faster changes throughout the development process;</li>
<li>Greater project transparency. It is achieved due to regular meetings with the clients and systems. That allows all the involved parties to access the project data and progress;</li>
<li>Early and consistent feedback for quick improvement of a project.</li>
</ul>
&nbsp;
<h2>3. Lean Model </h2>
The goal of any Lean transformation is to improve the health of the entire organization. Lean production practices and principles were used by Toyota to cut down on waste and inefficiency in the production area. The seven Lean principles are:
&nbsp;
<ol>
<li>eliminate waste (the non-value-added components in any process)</li>
<li>emphasize constant learning</li>
<li>decide as late as possible</li>
<li>deliver as fast as possible</li>
<li>empower the team</li>
<li>build up integrity</li>
<li>see the whole picture</li>
</ol>
&nbsp;
&nbsp;
The core idea is to maximize customer value while minimizing waste. Lean methodology is a way of optimizing the people, effort, resources, and energy of your organization toward creating value for the customer. 
&nbsp;
So Lean model is based on continuous improvement and respect for people. All employees are called on to continually improve services and provide value with less effort. It also means optimizing operations and supporting processes for all critical applications and services.
&nbsp;
The Lean methodology has also embraced the idea of stream maps to eliminate waste due to duplicate effort and inefficient processes.
<img style="display: block; margin: auto;" src="http://onix-systems.com/web/uploads/VtrqRA3O-w_EO0z8Tg_uuHvudj130o35.jpg" />
Lean value stream mapping allows companies to see how their value flows in different functions, and then make decisions on what brings most customer satisfaction. 
 &nbsp;
<h2>4. Iterative and Incremental Method</h2>
The Iterative Model is built on repetitions. Without full requirements, project teams work on implementing a set of known software requirements. After that, testing and evaluation are done. Further requirements are pinpointed. With each iteration or phase, a new version of the software is produced. There&rsquo;s plenty of rinsing and repeating until the final product is ready.
&nbsp;
&nbsp;
The advantage of the Iterative model is that it helps to have a <a class="ql-bg-transparent ql-color-#1155cc" href="https://onix-systems.com/blog/how-to-build-a-successful-mvp" target="_blank" rel="noopener">working version of the product</a> early on in the process. Thus it makes it less expensive to implement changes. The drawback: frequent repetitions take up resources quickly.
&nbsp;
<h2>5. Prototyping</h2>
A prototype is a version of a system that is developed quickly to see if the customer is happy with it. The client&rsquo;s involvement in the development process increases the chances that the final product will be accepted early on.
&nbsp;
&nbsp;
Prototyping is useful when the customer or developer are not 100% sure about a design&rsquo;s feasibility, product requirements, algorithms, business rules, etc. 
&nbsp;
The phases of a prototyping process are:
<img style="display: block; margin: auto;" src="http://onix-systems.com/web/uploads/A9hRspFhhIP_kxy0eIWyyHq1BiB1Hfdq.jpg" />
&nbsp;
<h2>6. Spiral Method</h2>
The Spiral model is considered to be one of the most flexible SDLC methodologies. It takes its cue from the repetitions inherent for the Iterative model. There are four stages for the project to go through:
&nbsp;
&nbsp;
<ol>
<li>planning</li>
<li>risk analysis</li>
<li>engineering </li>
<li>evaluation </li>
</ol>
&nbsp;
These phases are repeated over and over in a &ldquo;spiral,&rdquo; making room for multiple rounds of improvement.
&nbsp;
&nbsp;
The Spiral model is mainly used for large projects. It allows development teams to include user feedback early on and create a highly customized product. Another advantage of this SDLC model is how it handles risk management. Each iteration is started after a serious analysis of potential risks and thinking through how to duck or decrease them.
&nbsp;
<h2>7. DevOps Model</h2>
The <a class="ql-bg-transparent ql-color-#1155cc" href="https://onix-systems.com/blog/all-you-need-to-know-about-devops-benefits" target="_blank" rel="noopener">DevOps</a> methodology is new to the SDLC arena. DevOps emerged from two trends: the application of Agile and Lean methodologies. These models were used by operations teams. The emphasis here is on valuing the cooperation between the development and operations personnel throughout the SDLC process.
&nbsp;
&nbsp;
In a DevOps model, the developers and operations teams collaborate closely &mdash; and sometimes as one team &mdash; to hasten innovation and the delivery of higher-quality and more reliable software products and functionalities. There are small but frequent updates to products. The hallmarks here are discipline, continuous feedback, and process enhancement. 
&nbsp;
<h2>Summary</h2>
<img style="display: block; margin: auto;" src="http://onix-systems.com/web/uploads/_VBa1T9Y24-yP7eOzTI55bhs1H_uU9-e.jpg" />
We have covered 7 common software development models. Let us remind you of their benefits.
&nbsp;
<ul>
<li>The Waterfall model is mostly used on smaller projects where the requirements are clear and there&rsquo;s no need to change them quickly. It&rsquo;s a well-structured approach. The stages are well-defined and easy to understand for all.</li>
</ul>
&nbsp;
<ul>
<li>Agile and Lean models suit small- and medium-sized projects with rapid changes required. The customer is involved during each stage. Limited planning is required to get started with a project. Businesses save both money and time as each iteration is discussed closely between the customer and the development team.</li>
</ul>
 &nbsp;
<ul>
<li>The Iterative and Incremental methods are a good match for large projects. Initial versions of the software are generated early on. That facilitates customer evaluation and feedback. </li>
</ul>
&nbsp;
<ul>
<li>The Prototyping model helps to visualize some ingredients of the software. That helps to avoid misunderstanding between the client and the development team. </li>
</ul>
&nbsp;
<ul>
<li>The Spiral model combines the elements of the Prototyping and Waterfall models. The Spiral methodology is suitable for large, complex, and expensive projects. Its benefits are risk-management and stage-by-stage development. &nbsp;</li>
</ul>
&nbsp;
<ul>
<li>The DevOps is a newbie model. It allows for continuous software development, faster resolution of problems, happier, more productive teams, and higher employee engagement. </li>
</ul>
&nbsp;
Here at Onix, we use a number of SDLC options depending on the project. Most often, projects need to be performed by means of more flexible models (i.e., Agile-based Scrum and Kanban and Lean methodology) for the optimal software development process. 
&nbsp;
It&rsquo;s equally vital to gather a good team of professionals who are devoted to propelling the project forward through every iteration. We are <a class="ql-bg-transparent ql-color-#1155cc" href="https://onix-systems.com/contact-us" target="_blank" rel="noopener">here</a> to offer you the best IT engineers to fulfill any project you might have. The choice of the best suitable software development methodology depends on your unique project and interests. Contact us and we&rsquo;ll be happy to help!

Which of the numerous software development models suits your project best? Read about the seven essential models to find out.

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If you want to be up-to-date with the new technologies in mobile app development, read our recent blog post and learn about the 8 latest trends in 2022.

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