Pet-focused travel platform development

This case study shares how the Onix team has developed a startup specializing in a pet-focused travel platform.

This platform is designed to deliver a seamless, delightful experience for pet owners and furry companions.

Travel
Industry
10 specialists
Team size
Sweden, Stockholm
Location
2023 – present
Project duration

[ Business Context ]

Our client wanted to develop a groundbreaking platform to meet the increasing demand for pet-centric travel experiences catering to pets and their owners.

The primary challenge pet owners face is the lack of a dedicated platform that addresses the unique requirements and concerns associated with traveling alongside their furry companions.

Traditional travel platforms often overlook pets' specific needs, leaving pet owners struggling to find suitable accommodations, plan pet-friendly itineraries, and connect with like-minded individuals who understand the challenges of traveling with pets.

By understanding these challenges head-on, TravelTail became a pioneer in the pet travel industry, providing a tailored solution that eased the concerns and uncertainties faced by pet owners during the travel planning process.

The Onix team needed to:

Develop an MVP for a user-friendly platform that addresses the unique requirements of both pet owners and their pets during travel.

Create a distinctive brand identity for the platform, emphasizing adventure and companionship.

Craft a design style guide for a consistent and visually appealing presentation.

Establish a robust technological foundation for responsive and user-friendly front-end development.

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Standout features the platform offers

Pet-friendly accommodations

The platform offers an exhaustive catalog of pet-friendly accommodations, extending beyond hotels to encompass resorts and rentals globally.

This comprehensive list identifies pet-friendly establishments and provides detailed insights into their offerings. Users gain access to vital information, such as specific pet policies, available facilities, and services tailored for furry companions. The database continually updates to ensure accuracy and relevance.

Whether it's hotels with designated pet areas or vacation rentals equipped with pet-friendly amenities, TravelTail empowers users to make informed decisions, promoting a seamless and delightful stay for pets and their owners worldwide.

Mapping

The map feature is a dynamic navigational tool that enhances the user experience by providing an interactive and visually intuitive interface.

Users can directly explore pet-friendly destinations, accommodations, and points of interest on the map.

From considering pet-friendly parks and rest areas to providing insights into local veterinary services, the mapping feature allows users to visualize and plan their journeys efficiently.

Pet-welcoming food and drinks spaces

The platform provides a carefully curated list of pet-friendly restaurants that offer an inviting atmosphere where pets are not just tolerated but genuinely welcomed.

From cozy cafes to upscale restaurants, this feature elevates the dining adventure, making every meal enjoyable and pet-friendly.

Pet-friendly accommodations

Mapping

Pet-welcoming food and drinks spaces

The platform offers an exhaustive catalog of pet-friendly accommodations, extending beyond hotels to encompass resorts and rentals globally.

Pet-friendly accommodations

Mapping

Pet-welcoming food and drinks spaces

The platform offers an exhaustive catalog of pet-friendly accommodations, extending beyond hotels to encompass resorts and rentals globally.

The map feature is a dynamic navigational tool that enhances the user experience by providing an interactive and visually intuitive interface.

The platform provides a carefully curated list of pet-friendly restaurants that offer an inviting atmosphere where pets are not just tolerated but genuinely welcomed.

From cozy cafes to upscale restaurants, this feature elevates the dining adventure, making every meal enjoyable and pet-friendly.

Design solutions implemented by Onix

Detailed user flows

The Onix team crafted detailed user flows that serve as a comprehensive guide, providing an exhaustive visualization of the user experience from start to finish.

By outlining the various steps and interactions, our team has established a clear and intuitive roadmap, ensuring a seamless navigation experience on the TravelTail platform.

High-fidelity wireframes and prototypes

Stunning high-fidelity wireframes visually represent the platform's aesthetic and functional aspects.

We developed interactive prototypes to simulate user interactions, providing valuable insights into the flow and usability of the platform.

Branding

The Onix designers created robust branding assets to establish a unique brand identity for TravelTail. This included:

﹂
Logos. Designed to capture the spirit of adventure and companionship.
﹂
Icons. Intuitively crafted symbols to elevate user comprehension and engagement.
﹂
Typography. Thoughtfully selected fonts for readability and brand consistency.
﹂
Color palette. Vibrant and pet-friendly colors create a visually appealing atmosphere.

Aesthetically appealing UI design

The UI design originated from existing page wireframes and adhered to established branding principles. The primary focus was elevating usability by prioritizing clarity, consistency, and simplicity. Careful consideration went into selecting visual elements, not only for their aesthetic appeal but also for their intuitive capacity to convey information.

The UI design functioned as a visual roadmap for developers, seamlessly aligning the visual and functional dimensions of the platform to ensure a cohesive and user-friendly experience.

Comprehensive design style guide

The Onix team created an exhaustive design style guide to guarantee consistent visual representation across all platforms. This comprehensive guide detailed the proper use of logos, icons, and typography, providing clear guidelines for maintaining the designated color palette.

Additionally, it offered recommendations for fostering a cohesive brand identity, ensuring a unified and polished presentation that seamlessly resonates across various project elements.

Core technology stack we used

JavaScript,

React,

Next.js,

NextAuth,

Redux Toolkit,

Stripe,

Google Maps API

[ Results ]

The Onix team successfully developed a pet-focused travel platform, addressing a longstanding gap in the travel industry.

TravelTail's journey from concept to execution has not only met the client's vision but has also established a new standard in the pet travel industry.

The Onix team's dedication to understanding and addressing the unique needs of pet owners has resulted in a groundbreaking platform that brings joy and convenience to pet-centric travel experiences.

Before

﹂
No comprehensive information on pet-friendly accommodations.
﹂
Hard to find suitable pet-friendly places.
﹂
Uncertainty about pet-friendly dining options.

With TravelTail

﹂
An extensive catalog of pet-friendly accommodations.
﹂
Carefully selected pet-friendly locations.
﹂
Detailed insights into pet-friendly food and drink spaces that ensure delightful experiences for pets and their owners.