Animated 3D Mascot
Design for a Publishing
Company Website
How Onix designed a 3D mascot animation for the publishing website
In the world of children's publishing, making a memorable first impression is crucial. Blueberry Bagel Publishing Company, known for its enchanting children's books, was ready to make a splash with their upcoming title.
But their website wasn't quite ready for the big reveal. They needed a captivating 'Coming Soon' page to keep the excitement brewing. That's when they turned to us at Onix for help. So, let’s consider how we did brand mascot animation development below.
Ecommerce
Industry
3 specialists
Team size
USA
Location
2 weeks
Project duration
[ Business context ]
Blueberry Bagel Publishing was in a bit of a pickle. They had a fantastic new book almost ready to launch on Amazon, but their website was still under construction.
They didn't want to lose the momentum, so they envisioned a temporary page that would intrigue their audience and keep them engaged until the full site was up and running.
They needed more than just a placeholder. They wanted something that would reflect the playful and imaginative spirit of their brand—a page that included basic contact information, a link to the book, and a fun coloring page for kids to download.
And, most importantly, they wanted an animated 3D mascot to bring it all together. That’s why they reached out to us at Onix to create something truly captivating.
Creating a 3D mascot development for branding sounds like a lot of fun—and it is—but it also comes with its own set of challenges. Here’s what we had to tackle:
The Onix team faced the following challenges:
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leveraging best‑in‑class design solutions?
[ Solutions we provide ]
We love a good challenge at Onix, and this project gave us the perfect opportunity to flex our creative muscles.
Here’s how we brought Blueberry Bagel's vision to life:
Creative Brainstorming
We kicked things off with a brainstorming session with the client's team. We needed to understand their vision inside and out. What kind of personality should the mascot have? What colors and styles reflect their brand? After a lot of sketches and discussions, we had a concept that everyone loved.
Detailed 3D Modeling
With the concept approved, our designers got to work on the 3D model. Every detail was carefully crafted to make the mascot as engaging and friendly as possible. We wanted kids and parents alike to fall in love with it at first sight.
Lively Animation
Our animator then worked their magic, bringing the mascot to life with playful gestures and lively movements. The goal was to create an animation loop that was smooth, captivating, and full of personality.
Seamless Integration
Our developers collaborated closely with Blueberry Bagel's team to ensure the mascot fit perfectly into the "Coming Soon" page. We optimized the animation to ensure it loaded quickly and looked great on any device.
Core technology stack we used
Zbrush,
Substance Painter,
Blender
[ Results ]
The result was a "Coming Soon" page that not only captured the essence of Blueberry Bagel's brand but also generated excitement for the upcoming book.
The animated mascot became the star of the show, engaging visitors and making the wait for the full website launch enjoyable.
Blueberry Bagel Publishing was thrilled with the results. Due to the success of this project, they have expressed interest in further collaboration with Onix for the full website development.
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