a language learning app
UX/UI case study
This language learning app development case study answers the crucial question:
how to design a user-centric, visually appealing, and engaging mobile/web application.
The two-fold goal of this project was to craft:
A unique learning experience for young Chinese language learners
The mobile app should provide children with a highly engaging and effective learning method, making the daunting journey of learning Mandarin Chinese fun and enthralling, akin to an adventure.
An original and memorable brand identity that resonates with children and parents alike
The app’s visual identity, including logo design, color palette, typography, and iconography, should align with its playful and educational nature.
[ Product scope ]
The Onix design team was tasked with:
Creating the M-learning app’s user experience (UX) and user interface (UI)
Developing the brand identity for a language learning service
Designing motion graphics for the app
Are you interested in M-learning app development?
Market research and analysis
User persona development
Product concept development for the learning app
Mobile app UX/UI and digital character design
Language-learning service branding development
Prototyping and user testing
UI design refinement in cooperation with programmers
Mobile and web app design solutions
M-learning app brand development solutions
«The Fantastic Four» should make the learning experience more engaging and enjoyable for kids
Emotional color coding
Modern user-friendly typography
A font with rounded letters that looks playful yet restrained
The font was illustrated in the logo, integrating the «Crazy Four» characters’ eyes into the letters to give the logo a unique dynamic look.