Crafting a cohesive brand identity and homepage for Nestb

How Onix developed a branding and homepage design for the property search portal.

Establishing a distinctive and memorable brand identity is paramount to standing out in a digital landscape where property search portals abound. This case study delves into the creative journey undertaken by the Onix design team to breathe life into Nestb, a burgeoning property search portal aiming to revolutionize how individuals find their dream homes. The Nestb project presented unique challenges and opportunities, calling for a strategic blend of creativity, market understanding, and design expertise.

Real Estate
Industry
2 specialists
Team size
United Kingdom
Location
3 months
Project duration

[ Business context ]

Nestb entered the real estate arena with a vision to simplify the property search process, offering a seamless experience for both buyers and sellers.

In an industry teeming with competitors, Nestb sought to set itself apart by providing a user-friendly platform and fostering an emotional connection with its users through a distinctive brand identity.

The Nestb project undertaken by the Onix design team presented a set of unique challenges that required innovative solutions to create a cohesive brand identity and a user-friendly experience.

[ Product scope ]

The Onix team faced the following challenges:

Navigational Complexity

Nestb aimed to offer quick access to distinct user journeys, catering to property buyers and sellers while providing essential information. Balancing these diverse user needs within the website's structure posed a challenge.

Communicating Purpose

Conveying what Nestb does and who they are was crucial—the bidding process for sellers and the buyer portal management system needed to be explained concisely and effectively.

Demonstrating USPs

Identifying and showcasing unique selling points (USPs) that set Nestb apart from competitors requires a deep understanding of the real estate market.

Compelling Call to Action

Crafting persuasive calls to action for various user actions, such as beginning an advanced search, accessing insight analytics, uploading property details, and downloading mobile apps, needed careful consideration.

Content Strategy

Ensuring the home page’s and the brand book's content was informative and helpful while maintaining a consistent brand voice was challenging.

Design Uniformity

Achieving a uniform look and feel of Nestb’s homepage, including the mobile app, was crucial for creating a seamless user experience. This required meticulous attention to detail and consistency in the design elements.

Credibility

Establishing trust and credibility in the real estate industry was vital. Designing elements that conveyed professionalism and reliability was a constant consideration for the homepage design.

Recent Search History

Implementing a feature that tracked and displayed users' recent search history based on cookies was a technical challenge that required privacy-conscious solutions.

Mobile Responsiveness

Ensuring that the Nestb website and mobile app provided an equally user-friendly experience was essential in today's mobile-driven world.

Brand Consistency

Maintaining brand consistency while integrating the design across various platforms and materials, including the brand book, required meticulous attention to detail and design guidelines.

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Our solutions

In response to the multifaceted challenges posed by the Nestb property search portal project, the Onix design team crafted a set of innovative solutions designed to address each challenge head-on.

These solutions revolved around the central theme of creating a robust branding strategy and an exhaustive brand book while also encompassing the project's critical home page design. With the ultimate goal of establishing Nestb as a trusted and distinguished name in the real estate sector, these solutions were driven by a commitment to simplicity, user-centricity, and a consistent brand identity. This section delves into the proposed solutions that would shape the Nestb brand's identity and pave the way for a transformative online experience.

Comprehensive Brand Identity

The Onix design team's meticulous branding strategy culminated in a complete brand identity for Nestb that conveyed trust, professionalism, and innovation.

Nestb's distinctive logo, color palette, typography, and visual elements seamlessly integrate all touchpoints, providing a unified and memorable brand presence.

Detailed Brand Book

The brand book developed by Onix provided Nestb with a valuable resource that outlined guidelines for consistent branding.

It was a reference point for correctly using brand elements, ensuring uniformity across various materials and platforms.

User-Centric Home Page Design

The redesigned homepage of the Nestb property search portal embodied the essence of simplicity, clarity, and ease of navigation.

It offered distinct pathways for property buyers and sellers, effectively communicated Nestb's services, highlighted its unique selling points, and encouraged users to take desired actions.

The responsive design ensured an optimal user experience on all devices.

Enhanced Brand Credibility

Nestb's enhanced brand identity and user-friendly platform attracted more users and fostered a sense of trust and credibility within the real estate industry.

This newfound recognition helped Nestb gain a competitive edge in a crowded market.

Improved User Engagement

The brand's revitalized image and the intuitive design of the home page led to increased user engagement.

Users found exploring properties, accessing information, and performing desired actions easier, resulting in a more satisfying experience.

Core technology stack we used

Figma,

Adobe After Effects

Results

In conclusion, the collaboration between the Onix design team and Nestb property search portal created a compelling brand identity and an engaging online platform that met the project's objectives.

Nestb emerged as a strong contender in the real estate market, thanks to its refreshed brand image and user-centric approach, marking the project as a resounding success. Nestb's enhanced brand identity and user-friendly platform attracted more users and fostered a sense of trust and credibility within the real estate industry. This newfound recognition helped Nestb gain a competitive edge in a crowded market.

Nestb's users responded favorably to the revamped platform, praising its simplicity, informative content, and consistent design.