Revamped Website Design For Nibulon Leading Agrarian Company
How Onix developed a brand new design and expanded functionality for the Nibulon web platform
We take pride in showcasing our collaboration with Nibulon, a prominent Ukrainian company renowned for its dominance in the agrarian, agricultural, and logistics sectors on an international scale.
Nibulon approached our team with the aspiration to enhance its online presence, expand platform’s functionality, and improve overall user experience.
Agriculture
Industry
6 specialists
Team size
Ukraine
Location
2023 — present
Project duration
[ Business context ]
The collaboration commenced with a comprehensive survey aimed at garnering general insights into Nibulon's operations.
Subsequently, Onix delved into a detailed review of the existing website, extracting valuable information to outline the project's direction.
The primary objective was twofold: to cater to the expanding needs of Nibulon's diverse user community and to bring the website in line with contemporary industry best practices.
[ Product scope ]
The Onix team faced the following challenges:
Demographic Considerations
Onix encountered a significant challenge in catering to the demographic profile of Nibulon's audience, particularly focusing on visitors aged 65 and above. The need to create a user-friendly interface for this age group necessitated adjustments in design elements such as font size, color contrast, and navigation clarity, ensuring an optimal online experience for the primary user base.
Competitor Analysis and Pattern Adoption
The extensive competitor analysis undertaken by Onix introduced the challenge of selecting and implementing the most effective design patterns for specific pages or functionalities. Balancing innovation with proven patterns required iterative adjustments in wireframes, with careful consideration of user expectations and industry trends to maintain a competitive edge.
Diverse Target Audience Scenarios
Crafting a user flow that resonated with Nibulon's diverse target audience, spanning agricultural producers, shareholders, potential employees, media representatives, and more, posed a multifaceted challenge. The user-centered approach necessitated thorough testing of functionality and usability across various scenarios, identifying and refining missed paths to ensure a seamless user experience for each audience segment.
Wireframes Iteration and Stakeholder Collaboration
The iterative process of wireframing involved continuous collaboration with both the internal team and clients. Achieving consensus on design elements and functionality required multiple rounds of discussions and adjustments, with periodic revisits to the competitor analysis stage for insights on patterns that worked best for specific pages or features.
Visual Design Alignment with Corporate Identity
Enhancing the visual design of Nibulon's website presented challenges in aligning with the corporate identity. Onix tackled this by conducting a thorough analysis and incorporating agricultural motifs and symbols that resonate with the company's agro-industrial roots. The careful selection of graphic elements and fonts, such as the modern Ukrainian sans-serif font Grunt Grotesk, aimed to strike a balance between contemporary design trends and the authenticity of Nibulon's brand.
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[ Our solutions ]
Addressing the multifaceted challenges encountered during the collaboration with Nibulon, Onix implemented strategic solutions that combined creativity, usability, and industry best practices.
Each challenge presented an opportunity for innovation and meticulous problem-solving, leading to a website redesign.
This redesign not only met but also exceeded the expectations of Nibulon's diverse user base.
Summing up all our work for this project, these are our leading solutions:
Demographic-Focused Design
To tackle the challenge of catering to an older demographic, Onix implemented a user-friendly design approach.
This involved optimizing font sizes, ensuring high color contrast, and simplifying navigation for easy comprehension.
Through iterative testing and feedback sessions, the design evolved to provide an inclusive and accessible experience for visitors aged 65 and above.
Pattern Adoption from Competitor Analysis
Leveraging insights from competitor analysis, Onix adopted a balanced approach, incorporating proven design patterns while infusing innovative elements.
Regular consultations with the client ensured that the website maintained a competitive edge, combining familiarity for users with novel features that distinguished Nibulon's online presence from its competitors.
Tailored User Flow for Diverse Audiences
Onix addressed the challenge of diverse target audiences by meticulously crafting a tailored user flow.
Through extensive testing scenarios aligned with each audience segment, missed paths were identified and refined to ensure a seamless experience.
The resulting user flow became the foundation for wireframes, optimizing the website's functionality for different user personas.
Collaborative Wireframing Process
The iterative wireframing process was streamlined through collaborative efforts.
Onix engaged in open discussions with both internal teams and clients, fostering effective communication and feedback loops.
Regular checkpoints allowed for adjustments based on stakeholder input, ensuring alignment with project goals and overcoming the challenges of varied perspectives.
Brand Recognition and Innovative Integration
Balancing brand recognition with innovation requires a strategic approach. Onix achieved this by retaining Nibulon's visuals for recognition while introducing updates for consistency.
The use of agricultural motifs in graphic elements reinforced the brand's identity.
Core technology stack we used
Figma,
Adobe Illustrator,
Adobe Photoshop
[ Results ]
Client satisfaction stands as the hallmark of the Nibulon project's success.
With the website redesign delivered by our team, Nibulon now boasts a digital presence that not only meets but exceeds expectations.
Positive stakeholder feedback echoes the sentiment that this transformation has not only met project goals but has also redefined Nibulon's online identity, solidifying its position as a leading agrarian company with a fresh, engaging, and impactful digital presence.
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