
It's no secret that complying with content requirements and SEO rules is a rather complex and time-consuming task.
- Creating high-quality content
- Ensure content ranks well in search results
- Keep up with constant updates of search engines' algorithms
- Compete for visibility
That’s where AI for content creation comes in. This practical tool helps accelerate content creation and make SEO more targeted.
Our website development department uses AI to make real improvements across WordPress, Shopify, and Webflow projects.
But this approach is not about replacing people. Honestly, AI helps our team stop overthinking and get things done faster and smarter.
So, how to automate content creation with AI?
This is what we will talk about below.
SEO and Content Challenges Teams Face Without AI Support
How We Use AI in Web Projects to Work Smarter with Content and SEO
So, What’s the Point?
FAQs
In this article, we’ll share how we use AI for content creation and optimization and what results we see.

Learn how Onix uses AI to solve real business challenges
SEO and Content Challenges Teams Face Without AI Support
In a nutshell, specialists who don't use AI for content creation:
- spend more time on repetitive tasks
- risk falling behind best practices
- find it difficult to scale their efforts.
Let’s take a look at why this happens:
Keyword research eats up time
Figuring out the right intent, finding the required keywords, and analyzing competitors — all these are time-consuming tasks. Tools like Ahrefs or Google Ads Keyword Planner are extremely powerful, but with AI, your team can do research in minutes.
Source: Hubspot
Content quality is inconsistent
Maintaining a consistent tone and style can be challenging when multiple team members manage it manually.
Content production is slower than you would like
Without automation, large-scale content creation can be slow and labor-intensive. This is a serious obstacle if you want to produce content fast.
Manual SEO audits slow down work and risk human error
It's pretty tedious and error-prone to check every metric, tag, and metadata manually. With AI tools, your team can check hundreds of pages in seconds.
How We Use AI in Web Projects to Work Smarter with Content and SEO
“The combo of AI and human review is what really works. AI handles the heavy lifting, and we make sure it still sounds like you.”
Dmytro Shchelko
Head of WordPress department at Onix
Where do we use AI to streamline and strengthen content and SEO workflows on our projects? Pretty much everywhere.
And we are not alone.
According to the survey, 68% of marketing leaders at the director level and above believe that if their companies fully implement AI, the business will see remarkable growth.
Source: Hubspot
We use AI on every platform we work with, including Shopify, Webflow, and WordPress, to speed up, improve, and optimize our processes.
- AI for Shopify.
We use AI to create product descriptions, write SEO-friendly meta tags, optimize images, and improve internal search.
AI is transforming Shopify, helping to increase conversions and visibility on its stores.

Learn how Onix developed a Shopify fitness store to provide customers with maximum convenience
- AI for WordPress.
Our experts leverage AI tools for various tasks, such as writing SEO-optimized texts, creating product descriptions, optimizing SEO to improve rankings, and many more.
Using AI SEO tools for WordPress, we can easily scale content efforts and keep sites visible and competitive in search.

Learn how Onix built a WordPress website with medical articles to provide support for cancer patients
- AI for Webflow.
The Onix team uses AI tools to generate content, optimize visual SEO (image optimization, content structure), create alt texts, etc.
AI transforms Webflow, offering great benefits like spending less time on repetitive tasks without compromising on content quality and creativity.
Read also: ChatGPT for Startups: How to Harness the Potential of AI for Your Business
So, what does AI look like in our day-to-day web projects? Let's see.
Automated content creation
The Onix specialists use generative models like GPT-4 to create high-quality written content from headlines and product descriptions to articles and FAQ sections.
“We’ve gone from spending hours on SEO tweaks to making smart updates in minutes. That’s not just faster, it’s smarter.”
Dmytro Shchelko
Head of WordPress department at Onix
AI SEO tools for Shopify, Webflow, and WordPress also help us:
- Write SEO-friendly meta descriptions
- Rewrite content in a specific brand voice
- Check grammar and adjust tone of voice according to the target readers
This significantly accelerates the content creation process and improves the site's quality and consistency.
Our real example:
For one corporate website, we created over 10 SEO-optimized blog posts using GPT-4.
This saved over 40 hours of copywriter work and allowed our client to fill their blog quickly. Each article was tailored to keywords tracked in Google Search Console.
Smart SEO optimization
We use AI systems that help us analyze content for keyword relevance, suggest what to improve for better search engine rankings, and even recommend a structure for future posts.
We integrate tools like RankMath PRO and SurferSEO to:
- Identify semantic gaps
- Optimize content in real time
- Generate SEO-ready content outlines
Our experience:
On many of our clients’ websites, we notice similar traffic problems when someone deletes several old articles from a blog. However, AI analytics showed that these posts had backlinks and were still receiving queries through Google.
We restored the articles with updated text and kept the URLs. As a result, traffic did not drop, but increased.
This situation is widespread. AI tools help us quickly identify problems without losing traffic and maintain SEO rankings without manually monitoring dozens of URLs.
Image optimization
We use ShortPixel to compress and optimize images and speed up the website. As a result, we get original-looking images but in the smallest possible size. Such image optimization is critical for website loading speed, SEO, and accessibility.
Our real-life case:
On one of our projects, namely the gallery website, we optimized over 1200 images using ShortPixel AI, which reduced the size of media files by 60% and improved the mobile PageSpeed score from 58 to 85.
We had minimal time to complete this task. If we had done it manually, it would have required wiping the entire gallery, compressing each image through external services, reuploading them all, and forcing WordPress to regenerate every required size and format. That process alone would have taken several days.
Instead, by leveraging AI-based tools, we completed the optimization in under two hours with no loss of image quality and no need to disrupt the gallery structure.
AI-powered analytics
AI helps not only collect statistics, but also interpret them.
We use tools like MonsterInsights and others to:
- Identify behavioral patterns
- Spot where the user’s attention is lost
- Generate automatic reports with tips for improving UX and SEO.
Onix's real example:
When we worked on an online course website, we noticed many people read the description to the end but did not click the “Sign Up” button. AI analytics suggested that the button was too low.
We moved the “Sign Up” button higher and added another one in the middle of the page. As a result, we achieved +18% in conversions without any changes in traffic or budget.
So, What’s the Point?
There is no doubt that AI SEO for Shopify, Webflow, and WordPress is a powerful tool.
This technology offers many benefits, including speed and efficiency, less resource load, a stable content stream, and better search performance.
But as you can see, we use it where it makes sense, and we will never sacrifice quality just for speed.
“We don’t use AI to replace people — we use it to stop wasting their time on stuff they shouldn’t be doing manually anymore.”
Dmytro Shchelko
Head of WordPress department at Onix
Our approach is to stick to the golden mean — combine our team’s expertise with powerful AI tools where it truly improves results.
At Onix, quality always wins over speed.
Want to see how responsible AI use can speed up your content creation and SEO optimization on your project without sacrificing quality? Talk to us!
FAQs
- How can AI help improve SEO for my Webflow site?
With AI SEO for Webflow, we can analyze your content structure, generate keyword-rich text, optimize meta tags, and create alt texts automatically. Our AI-driven approach ensures your Webflow site is both user-friendly and search engine-ready.
- Do you offer AI SEO solutions for WordPress websites?
Absolutely. Our team uses advanced AI SEO for WordPress techniques, such as AI-assisted keyword optimization, content rewriting, and integration with tools like RankMath, to boost rankings, traffic, and content quality across your site.
- How does AI content generation work for WordPress?
We use AI content generation for WordPress to create blog posts, landing pages, FAQs, and more quickly and at scale. These tools help maintain consistency, follow SEO best practices, and reduce production time without sacrificing quality.
- Is AI content generation possible for Shopify product pages and blogs?
Yes, we offer AI content generation for Shopify to produce optimized product descriptions, blog posts, and more. Our AI content creation Shopify integration streamlines the workflow, helping you launch and update content faster and more efficiently.
- What AI website optimization tools do you use?
We use a suite of AI website optimization tools, including SurferSEO, RankMath AI, ShortPixel AI, and GPT-based models. These tools help us optimize content, images, speed, and overall structure for better performance and SEO.
- How to integrate AI content creation with Shopify?
You can integrate AI content creation with Shopify by using AI-powered apps or APIs that connect directly to your store. Popular tools like Jasper, Copy.ai, Shopify Magic, and ChatGPT API allow you to generate product descriptions, blog posts, meta tags, and more directly within your Shopify workflow.
At Onix, we help configure these tools, tailor the content generation to your brand tone, and automate the publishing process to save time and boost content quality.

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