3D Modeling &
Animation to Transform
Product Representation
Driving engagement through 3D modeling and animated video
Discover how Onix' innovative 3D modeling and dynamic animation techniques elevated a client's product presentation, effectively showcasing its strength.
E-commerce
Industry
3 specialists
Team size
United Kingdom
Location
1 month
Project duration
[ About the project ]
The client operates within the niche market of selling lights targeted at professionals and extreme enthusiasts.
These lights are known for their durability and reliability, catering to customers' needs who demand high-performance lighting solutions.
Our client recognized the importance of having a solid online presence to showcase their products effectively. While traditional methods, such as text descriptions and static images, were informative, they could only partially convey the lights' unique advantages, features, and quality in an engaging and memorable way.
The client understood that to stand out in a competitive market and capture the attention of their target audience, they needed to elevate their product presentation on their website.
In response to these challenges, the client sought the expertise of the Onix team to develop a solution that would transform their product presentation on their website into a more engaging and effective experience.
[ Product scope ]
The Onix team needed to:
Set up an effective and transparent development process.
Design a 3D prototype based on the existing light.
Create a compelling animated video that effectively communicates the product's unique selling points.
Ensure the proper selection of realistic textures to enhance the visual fidelity of the lights in their 3D modeling and rendering process.
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Solutions we provided
3D rendering and modeling
We delivered 3D rendering and modeling services based on the existing light design, creating precise digital representations for various purposes, including visualization and marketing.
Analysis of existing light design. This involved studying the light to gain a thorough understanding of the product’s design specifications, dimensions, and features.
3D modeling. The Onix team thoroughly recreated each component and detail of the lights in a virtual environment, ensuring accuracy and fidelity to the original design.
Lighting and rendering. With models and textures set, the team added virtual lights, adjusted parameters like intensity and color, and refined shadows and reflections for a realistic look.
Selection of realistic textures
The Onix team ensured the proper selection of realistic textures to enhance the visual fidelity of the lights in their 3D modeling and rendering process.
Material analysis. We identified the lights' components and their material composition.
Texture research. The team curated a library of high-quality textures matching each material.
Texture mapping. Experts applied surface textures like metal, glass, and rubber to the 3D models.
Fine-tuning. We adjusted parameters like color, roughness, specular level, and bump mapping for realistic lighting effects.
Optimization for performance. We balanced visual quality with rendering efficiency to maintain realism without sacrificing performance.
Captivating 3D video for our client's website
The team developed a captivating 3D animation to bring the product to life. This involved crafting dynamic sequences that showcased the light's durability and strength in action.
Storyboarding. We outlined the key scenes, transitions, and visual elements that effectively showcase the lights and their features.
Animation production. The team animated the lights based on the storyboard, showcasing their functionality in different scenarios and environments.
Visual effects and enhancement. We added lighting, particle simulations, and camera movements for enhanced visual appeal, depth, and realism in the animation, boosting engagement.
Scene conceptualization
We proposed to create a scene that would go beyond conventional approaches and utilize visual storytelling techniques to convey a compelling message about the product's exceptional quality.
Concept development. The team began by brainstorming concepts that would effectively showcase the product's durability and strength in a visually striking manner.
Scene visualization. We focused on creating a dynamic and engaging sequence to capture the audience's attention and leave a lasting impression.
Visual metaphor. The team used a visual metaphor of the ground crumbling beneath the flashlight, symbolizing its sturdiness and resilience, compellingly showcasing exceptional quality.
Core technology stack we used
Blender,
Substance Painter
[ Results ]
The collaboration between the Onix team and the client resulted in visually captivating 3D modeling and animation that showcased the product's durability and strength.
The work also appealed to the senses with lifelike textures and details.
This innovative approach sets the product apart in the market, positioning it as a premium offering and driving increased interest and interaction from clients and end-users.
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