Growing web conversion

SaaS to improve marketing campaign efficiency

Advertising
Industry
10 specialists
Team size
Israel
Location
2015 – present
Project duration

[ Business context ]

Our client's business idea was to create a SaaS product for digital marketers that would make it easy to set up marketing campaigns.

Initially, our customer, Tal Revivo, approached Onix with a simple short-term task of fixing bugs on a website.

But as the Onix team began to work on Adoric, we learned more about the project, got deeper into the idea of this marketing tool, and, together with the customer, we came to a decision to rebuild the website from scratch.

[ Product scope ]

The Onix team needed to:

Establish a streamlined and transparent development approach

Gather requirements to determine core product functionalities and align with business objectives

Build a SaaS platform for digital marketing that is unobtrusive and easy to use

Employ robust technologies to strengthen app operation and enrich its functionality

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Adoric was created for

Small websites with little traffic

Large enterprises in the market

Who are looking for an easy and effective way to organize their own marketing campaign and increase their conversions

The product consists of two major tools combined into one marketing system:

An editor that creates lightboxes

An extensive analytics system that reflects marketing efficiency

User flow

To start working with the service, it’s necessary to place an activation code on all pages of your website, and the rest of the work will be completed through Adoric.

This tool sets up a marketing campaign based on more than 30 possible settings.

[ Our solutions ]

The app’s 'killer' features

From the customer’s side, experienced marketers were invited to participate in functionality structuring, significantly contributing to efficient and user-friendly digital marketing SaaS app development. This helped develop a SaaS product for marketers with no complicated settings or need for additional knowledge to grow conversions on a website.

Lightbox editor

The editor works similarly to Canva, where a user can change layers, edit fonts and colors, add forms, change aligning, format text and work with graphics. The Adoric editor was designed to help a user create a lightbox that can fit any screen resolution and browser.

The editor has been written from scratch. This has helped us get a more flexible tool programmed in HTML5 and Vanilla JS. The editor represents a complex and large-scale application, but thanks to its core architecture, it works fast and provides a minimal load to a user’s computer.

Events

Site owners can receive real-time information about marketing activities started on Adoric and a marketing campaign on their website (e.g., find out when the lightbox was displayed, when it was closed, when the link was clicked, whether any elements were clicked etc.). They can manage all these activities by subscribing to Adoric or changing the interaction algorithm depending on previous steps.

A user can also send information for processing to Adoric. For example, a site owner can send information about user activities on their website - purchased goods, going back to the website, adding to cart, etc.

Adoric will react to this by displaying a lightbox. Adoric tracks these events and saves them to build analytics and set up a marketing campaign that will “trigger” in reply to certain events.

All elements are interconnected

Regardless of where you make changes - on the mobile version or web, all modifications are automatically reflected across all platforms.

For example, if you change the color of a button, this change will be applied both on mobile devices and on the website. This ensures design consistency and ease of management, as you don't need to make separate changes on each platform.

All changes are automatically synchronized, allowing you to efficiently control the appearance and functionality of your product on different devices.

Integration with Shopify

We built a Shopify app that allows users to easily connect their online stores with the Adoric platform in one click.

Shopify users can leverage the power of Adoric's advanced marketing and engagement tools to create personalized and targeted campaigns for their Shopify store. They can design eye-catching pop-ups, banners, and other promotional elements to enhance the customer experience and drive conversions.

The integration lets users synchronize customer data, track website activities, and trigger automated campaigns based on customer behavior and preferences. This integration empowers Shopify merchants to optimize their marketing efforts, improve customer engagement, and boost sales on their online stores.

Personalized product recommendations

This powerful tool helps businesses deliver tailored product suggestions to their customers. By leveraging user data and browsing behavior, Adoric analyzes individual preferences and generates personalized offers that are relevant to each customer's interests and needs.

These recommendations can be displayed on websites, mobile apps, or emails, providing a seamless and personalized shopping experience.

By offering relevant product suggestions, businesses can increase customer engagement, drive conversions, and ultimately enhance customer satisfaction.

Falling gift game

This gamification feature adds a fun and engaging element to website or app, captivating the audience and improving user interaction.

The Falling Gift Game is customizable, allowing users to design the appearance, timing, and rewards according to their brand and marketing objectives.

It's a powerful tool to drive user engagement, increase conversions, and create a memorable and enjoyable experience for the audience.

Analytics

Adoric contains a detailed analytics system that is connected both to creating marketing campaigns and audience analysis on a website. Adoric makes receiving the most important data about the audience easier than Google Analytics.

Integration with mailing services

Adoric’s system was created as a flexible tool that meets different user preferences and allows integrating more than 10 mailing services and lead generation systems.

Core technology stack we used

Node.js,

Salesforce,

MongoDB,

Vanilla JS,

REST API,

InfluxDB,

Elasticsearch,

Lit

[ Client testimonial ]

Here is our client's statement about their experience with the Onix services

[ Results and prospects ]

Today Adoric collaborates with various well-known brands across different industries

The project continues to grow and improve in order to offer more useful marketing features to customers of Adoric.

In the near future, we’re going to build personalized product recommendations feature that utilizes the power of AI to deliver highly targeted and relevant product suggestions to users.

By analyzing user behavior, purchase history, and preferences, Adoric's AI algorithms will identify patterns and make intelligent predictions about the products that a user is most likely to be interested in.

With Adoric's AI-powered personalized product recommendations, businesses will be able to deliver a tailored shopping experience that meets each customer's unique needs and preferences of each individual customer, ultimately increasing customer satisfaction and boosting sales.