The Ultimate Sports & Fitness Platform to Transform Users’ Body, Mind, and Health

This case study shares how Onix developed a sports & fitness platform that helps users change their daily habits, gain strength and muscle definition, and keep fit.

﹂Online fitness classes platform offering a variety of workout programs﹂Intuitive and engaging UI/UX design﹂Secure and seamless payment functionality﹂Personalized workout plans and nutrition support﹂Streamlined project architecture for optimal performance

Sport & Fitness
Industry
9 specialists
Team size
USA
Location
6 months
Project duration

Business Context

Eric Roberts, the founder of Clubhouse, envisioned an online workout platform that could bring people together and provide access to top-tier virtual fitness classes.

His goal was to create a welcoming, safe, and motivating space where users could work out from the comfort of their homes.

To achieve this, Eric partnered with Onix to develop a highly intuitive and engaging fitness platform that would:

Provide a seamless virtual workout experience

Help users stay motivated and on track with their fitness goals

Offer a robust and scalable architecture to support long-term growth

Benefits of the Platform:

﹂Access to high-quality virtual fitness classes﹂Personalized workout plans for beginners and advanced users﹂Integrated nutrition support for a complete health experience﹂Secure and smooth payment process﹂A welcoming and motivating fitness community

[ Product scope ]

During our collaboration, the Onix team needed to:

Define the project’s scope and goals to ensure clarity and focus

Build a user-friendly and robust fitness platform for home workouts

Revamp the payment system for a smooth and secure experience

Enhance UI/UX design to create a highly engaging and enjoyable user journey

[ Solutions we provide ]

At the project’s inception, Eric initially wanted to develop a fitness app.

However, after conducting a Discovery phase, we recommended building a website instead to better align with his business objectives and user needs.

Discovery phase activities included

﹂Brainstorming:Generating ideas with stakeholders to identify the best approach for user engagement.
﹂Research:Conducting surveys and interviews to understand user pain points and preferences.
﹂Data Analysis:Examining user behavior and existing fitness solutions.
﹂Resource Assessment:Evaluating team, budget, and technical requirements.

Based on these findings, Onix proceeded with designing and developing the Clubhouse website, ensuring it met all functional and business goals.

Key solutions implemented

﹂Personalized Workout Plans:
- 3-month structured workout plans for beginners
- 1-month advanced training programs
﹂Integrated Nutrition Support:
- Personalized meal plans to complement fitness goals
﹂Optimized Payment Functionality:
- Seamless integration with Stripe for a secure payment process
﹂Enhanced User Experience:
- A well-structured UI/UX design for effortless navigation and engagement
﹂Mailing Services:
- Integration with MailChimp to streamline communication with users

Core technology stack we used

Frontend development

Vue.js

Backend development

Node.js

Payment System

Stripe

Email Services

MailChimp

[ Client testimonial ]

Here is our client's statement about their experience with the Onix services

Results

Thanks to our collaboration, Clubhouse Fitness has become a thriving online fitness platform.

Key Achievements:

﹂The previous website acquired just 100 users in six months﹂The new version developed by Onix brought 350 new users in just 1.5 months﹂Ongoing feature development to ensure the platform remains cutting-edge

Eric’s vision has now become a reality — Clubhouse is a trusted online fitness community where users find motivation, support, and high-quality workout experiences.

Results in Numbers

﹂350+ new users in the first 1.5 months post-launch﹂Thousands of successful virtual workout sessions conducted﹂Continued platform enhancements based on user feedback and market trends

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