Custom Design Services for Hunter Ecommerce Platform
How Onix developed an intuitive online store for military and tactical goods company
This case study delves into the collaborative efforts between our design team and Hunter, a prominent entity in the military, tactics, and civilian experiences sectors. The case study focuses on the comprehensive overhaul of the client's ecommerce platform to deliver an unparalleled shopping experience. We shed light on the challenges encountered, innovative solutions devised, and the ultimate results achieved by our team in revamping the user interface and user experience (UI/UX) design for Hunter online store.
Ecommerce
Industry
2 specialists
Team size
USA
Location
2 months
Project duration
[ Business context ]
Hunter, boasting over three decades of expertise in military, tactics, and civilian experiences, approached Onix with a pivotal goal: to revolutionize their ecommerce website, optimizing it for exceptional shopping journeys.
The client expressed desire for an experienced and imaginative UI/UX design team to lead the transformation, armed with a comprehensive project scope, brand style guide, and existing website references that resonated with their vision.
Outlined requirements included the design of essential pages such as the Home, About, Contact, and FAQ pages. However, the cornerstone of the project lay in crafting the ultimate shopping experience encompassing Individual Product, Category, Shopping Cart, Checkout, and a personalized logged-in page for order viewing. Notably, the integration of WooCommerce as the platform's engine needed a keen eye for balancing default template functionalities with bespoke design elements.
Central to the client's vision was a strategic emphasis on the Home Page, Product Category Page, and Individual Product Page designs. They underscored the importance of creativity harmonized with a clean aesthetic, with an overarching objective to elevate the online shopper's experience. Moreover, the multi-device compatibility aspect – catering to desktops, tablets, and smartphones – was pivotal, ensuring a seamless transition across various screen sizes and interfaces.
The Onix team faced the following challenges:
Balancing Creativity with Functionality
The primary challenge laid in infusing creativity into the design while ensuring seamless functionality across different pages. This required innovative design solutions without compromising user experience or site performance.
Adapting Default WooCommerce Templates
Integrating the shopping experience within WooCommerce posed challenges in customizing default templates to align with the client's desired aesthetic and user journey. This involved navigating the platform's limitations while delivering a unique and visually appealing interface.
Multi-Device Compatibility
Creating versions for desktop, tablet, and smartphone devices needed careful focus on responsive design principles. Making sure users have a consistent experience on different screen sizes and interfaces while keeping the client's brand essence was a challenge to overcome.
Client's Specific Brand Identity
We had to blend the client's brand style guide and preferences from their existing websites while also staying original. We needed to balance meeting their expectations for a clean, modern design with adding our creative ideas. This needed lots of collaboration and adjustments along the way.
Optimizing Shopping Flow
Streamlining the Shopping Flow, including the Individual Product Page, Category Page, Shopping Cart, Checkout, and the Logged-in Page, required meticulous planning to enhance usability, minimize friction, and ensure a user-friendly experience from product discovery to purchase completion.
Meeting User Expectations
Aligning the design with the best experience for an online shopper involved understanding user behaviors, preferences, and expectations. Achieving this required continuous feedback loops, user testing, and iteration to ensure the design resonated effectively with the target audience.
Maintaining Performance and Speed
We needed to implement sophisticated design elements while ensuring optimal website performance and loading speed. Balancing aesthetics with site functionality and performance demanded careful optimization without compromising visual appeal.
Integration of Specialized Content
Incorporating specialized content related to military, tactics, and civilian experiences into the design without overwhelming or distracting the user posed another challenge. Striking a balance between information disseminationand an intuitive browsing experience was essential.
User-Focused Navigation and Information Architecture
Creating intuitive navigation and information architecture that catered to diverse user segments, considering their varied interests within military, tactics, and civilian experiences, required careful structuring and categorization.
Revolutionize your ecommerce experience with our tailored design services. Elevate engagement, drive conversions, and stand out in the digital marketplace today!
Our solutions
We implemented solutions that reflect Onix's commitment to overcoming challenges by prioritizing user-centric design strategies.
In the result, we created an ecommerce platform that seamlessly integrates engaging visuals, intuitive navigation, and trust-building elements, elevating the overall shopping experience for Hunter diverse sectors.
Addressing Clear Navigation
and Intuitive Design
To tackle the challenge of clear navigation, Onix implemented a streamlined and intuitive design layout. This involved creating a user-centric navigation flow across the Home Page, Product Category Page, and Individual Product Page.
Clear and logical pathways were established to guide users effortlessly from browsing to purchasing, minimizing clicks and ensuring a frictionless experience.
Employing Compelling Visuals
and Engaging Design Elements
Understanding the importance of captivating visuals, our team focused on employing high-quality imagery and compelling design elements throughout the website.
Vibrant visuals were strategically incorporated into the Home and Product Category Pages, enhancing visual appeal while ensuring a coherent brand representation.
Attention-grabbing banners, product galleries, and interactive elements were utilized to engage users and encourage exploration.
Crafting Responsive Design for Seamless Multi-Device Experience
We adopted a responsive design approach. Our team meticulously designed and tested variations for desktop, tablet, and smartphone devices, ensuring a consistent and optimized user experience across all platforms.
This involved fluid layouts, scalable images, and intuitive touch-friendly interfaces, guaranteeing seamless navigation and functionality.
Enhancing Intuitive Product Search and Categorization
Addressing the challenge of intuitive product search, Onix implemented a robust search function and categorized products logically.
This involved intuitive filtering options on the Category Page, allowing users to refine searches efficiently. Predictive search suggestions and clear product categorization aided users in quickly finding desired items, fostering a seamless browsing experience.
Optimizing Performance without Compromising Design
To ensure optimal performance and speed, our team optimized images and minimized code bloat while preserving the aesthetic integrity of the design.
This entailed striking a balance between sophisticated design elements and performance optimization to maintain fast loading times, crucial for retaining user engagement.
Core technology stack we used
Figma,
Adobe After Effects
Results
Onix's design interventions propelled Hunter ecommerce platform to new heights, fostering a seamless and engaging user experience.
By infusing compelling visuals, intuitive navigation, and trust-building elements, the revamped interface captivated users across devices and significantly boosted user interaction.
This transformation not only increased conversion rates but also bolstered brand trust and credibility, optimizing performance without compromising on sophisticated design elements.
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