Volkswagen Beetle Car Promo Webpage Design Concept

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Onix
Design Portfolio
Volkswagen Beetle

Consider how the Onix design team illustrates our motion design capabilities on the example of the Volkswagen Beetle promo page

How Onix illustrates a unique user interface and motion design capabilities on the example of the Volkswagen Beetle car promo website development.

Faced with the challenge of modernizing a classic while preserving its heritage, Onix seamlessly blended cutting-edge technology with the Beetle's timeless aesthetics.

In this case study, we delve into how Onix revolutionized the user interface and motion design and proposed a new concept on the example of the Volkswagen Beetle.

[ Business Context ]

Onix's design department was determined to expand its skillset and take its creative work to new heights. We recognized the industry's growing demand for motion design and saw an opportunity to demonstrate our adaptability and creativity.

To do so, we set our sights on the Volkswagen Beetle, an iconic brand synonymous with innovation and creativity. Onix proposed a brand-new concept for the Volkswagen Beetle promo page that would leverage the power of motion design.

Our vision was to create a dynamic, visually engaging, and immersive experience that would resonate with Volkswagen's target audience while capturing the essence of the Beetle's timeless design and innovative features.

Motion design, when applied thoughtfully, can significantly enhance a website's user experience. It can guide users' attention, convey information seamlessly, and make interactions more intuitive.

Animated elements can make a website feel more dynamic and alive, fostering user engagement. Moreover, motion can aid in storytelling, adding depth to brand messages and ensuring that narratives unfold in a captivating manner.

Used judiciously, motion design can elevate a site's aesthetic appeal, improve usability, and drive user conversions.

The Onix team faced the following challenges:

01Brand Consistency

02User Engagement

03Responsive Design

04Content Strategy

05Visual Assets

06Load Time

Establishing trust and loyaltyMaintaining the Beetle’s unique brand identity while incorporating modern design elements is a tricky balancing act.

Brand ConsistencyEstablishing trust and loyaltyMaintaining the Beetle’s unique brand identity while incorporating modern design elements is a tricky balancing act.

User EngagementDeveloping emotional connectionWith shortening attention spans, the design needed to be compelling enough to engage users instantly, encouraging them to explore the page and, ultimately, the car itself.

Responsive DesignIncreasing reach and trafficThe promo page must be accessible and fully functional across various devices, from smartphones to desktops, without losing design integrity.

Content StrategyShowing brand messagingDeciding what information is crucial for the page and how it is presented could be challenging. More information could overwhelm the user, while more could be needed to communicate the revamped features of the car.

Visual AssetsBuilding credibility and trustworthinessHigh-quality images, videos, and possibly even augmented reality features must be produced and integrated, requiring a close collaboration between various creative and technical teams.

Load TimeFostering user experienceWith the integration of high-quality media elements, ensuring the page loads quickly across all platforms is a concern, as slow load times could deter potential customers.

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[ Our Solutions ]

To address the Beetle promo website's design and execution challenges, we employed a comprehensive approach, encompassing visual storytelling and technical optimization.

Summing up all our work for the product, these are our leading solutions:

Brand Consistency

A style guide was created to ensure that all elements on the page, from color schemes to typography, aligned perfectly with Beetle’s brand guidelines. This helped maintain the iconic image while introducing modern accents.

UI elements

Non-standard grid, animation, and interactive car modules were used to create an immersive user experience. Rounded edges of photos and buttons represent the car's contours, while dynamic animation reminds the vehicle's speed. The aim was to instantly capture attention and engage the visitor in exploring more about the Beetle.

Seamless experience

Utilizing responsive design principles, the page was created to offer a seamless experience across all devices. The mobile-first design was prioritized, ensuring design integrity was maintained from smartphone to desktop.

Content Strategy

A tiered content structure was adopted to present the most crucial information upfront. This allowed for a tailored user journey, avoiding information overload.

Legal Considerations

Every asset and piece of content underwent a legal review to ensure it met all copyright and branding guidelines. User data collection methods were also verified to be GDPR compliant.

Core technology stack we used

FigmaAdobe After Effects

[ Results ]

By thoughtfully addressing each of these challenges, the design team created a Beetle car promo webpage that was visually stunning but also user-friendly, accessible, and legally sound.

The final product serves as an exemplary case of marrying brand heritage with modern design principles, offering a compelling digital experience that accurately reflects the innovation and iconic status of the Volkswagen Beetle.