Trvlpage

Redesigning a travel-centric social media app

This case study highlights how Onix revitalized a travel social media app, implementing a dynamic rebranding strategy and enhancing the UX/UI for an engaging and authentic user experience.

Travel
Industry
3 specialists
Team size
USA
Location
1 month
Project duration

[ Business context ]

Trvlpage, a travel social media app, approached the Onix team seeking a transformation of their existing app.

The client's challenge was clear: create a trendy and clean social travel app design that fosters authentic content and a sense of community.

Trvlpage aimed to be a space where users could effortlessly share travel pictures and reviews without the need for filters and where recommendations would be honest and straightforward.

The key differentiator was the advice from a user's network of trusted individuals.

Despite having an existing app, Trvlpage desired a comprehensive overhaul, including rebranding and improvements to UX and UI.

The Onix team was responsible for:

Conducting a thorough analysis of Trvlpage's goals and user expectations

Developing a new logo and branding strategy that reflected the desired image of a trendy, clean, and community-oriented platform

Creating an improved user flow based on customer wishes and insights from competitor research

Designing a landing page that encapsulated Trvlpage's brand personality – enthusiastic, community-oriented, authentic, helpful, and reliable

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Design solutions we provide

Understanding the user journey

To comprehensively address the user journey for Trvlpage, the Onix team meticulously examined the existing app's flow, conducting a thorough audit to identify pain points and enhance navigation.

Simultaneously, we delved into user feedback, extracting valuable insights to understand their experiences and expectations. This process aimed to eliminate bottlenecks and enhance user convenience, laying the foundation for a more intuitive and user-friendly Trvlpage.

Conducting competitive analysis

We thoroughly analyzed industry competitors, studying their strategies to engage users before and after their travel experiences. This involved analyzing features, user interfaces, and community-building aspects.

The goal was to create a platform that met and surpassed industry standards, offering users a distinctive and compelling experience.

Wireframing and prototyping

We developed high-fidelity wireframes reflecting improved user flow based on customer wishes and competitive research. These wireframes served as a blueprint for the app's structure, outlining the placement of critical features and the overall navigation.

Additionally, we created a clickable prototype that allowed stakeholders to visualize and interact with the proposed design, providing a tangible sense of the user experience. This process was instrumental in validating our design decisions and aligning the final product with Trvlpage's vision.

Branding overhaul

Beginning with a comprehensive analysis of Trvlpage's objectives and user expectations, we crafted a new logo and branding strategy that captures the essence of a stylish, uncluttered, and community-centric platform. The design process involved carefully considering color schemes, typography, and visual elements to evoke enthusiasm, friendliness, and authenticity.

This new branding was consistently applied across all design elements, ensuring a cohesive visual identity. The branding overhaul not only refreshed Trvlpage's visual appearance. It was pivotal in shaping Trvlpage's image, reinforcing its unique personality in the competitive landscape.

Cohesive visual identity

The application is centered around the theme of tourism. As such, we have incorporated green, yellow, and orange colors that resonate with the vibrancy and energy of the tourism sphere.

Additionally, pastel tones have been carefully chosen to accentuate warm relationships and foster a sense of mutual understanding. Pastels' soft and soothing nature complements the app's focus on creating a welcoming and harmonious environment for users, enhancing the overall experience of exploring and engaging with the world of travel.

Landing page design

In line with establishing a stylish, clean, and community-centric platform, we crafted a landing page to act as an engaging introduction for users.

The enthusiastic and friendly brand personality was carefully infused into the layout, emphasizing authenticity, helpfulness, and reliability. The landing page seamlessly integrates with the app design, ensuring a cohesive user experience. We carefully selected visuals, color schemes, and engaging content to reflect Trvlpage's identity and encourage user engagement.

Core technology stack we used

Figma prototype,

Figma,

Illustrator,

Photoshop

[ Results ]

The comprehensive design overhaul delivered transformative results for Trvlpage.

The revamped travel social network app design and landing page design significantly improved user engagement, providing a more intuitive and enjoyable experience.

Trvlpage's improved brand identity, defined by a fashionable, streamlined, and community-focused platform, received positive resonance from users.

The new travel-centric social media app design bolstered trust among users, cultivating an atmosphere conducive to genuine and supportive interactions.

The app effectively sets itself apart in the competitive market by highlighting trustworthy recommendations from reliable networks.