Website development
for apartments rental company
We developed a portfolio website for a short‑term luxury apts
Our client approached us with a clear vision of developing a portfolio website to showcase their apartments. With an emphasis on elegance and user-friendliness, the client sought to elevate their online presence and provide a seamless experience for potential tenants. This case study will explore the problems they encountered, along with how we tackled them with our strategic solutions.
Travel
Industry
3 specialists
Team size
France
Location
2 months
Project duration
[ Business context ]
Our client recognized the necessity to establish a distinct online presence through a dedicated portfolio website.
With approximately 30-35 exquisite properties already in their portfolio, the client sought to transition from reliance on third-party platforms to a professional, centralized platform.
Faced with limitations in customization and control over their listings, the client turned to Onix. They needed a solution that would elevate their brand image, streamline operations, and provide a seamless experience for tenants.
Additionally, the client expressed concerns about the lack of multilingual support on existing platforms, to cater to international customers effectively.
Furthermore, they wanted a platform that could showcase their properties and engage users with interactive features like map integration.
The Onix team faced the following challenges:
Crafting a clean, modern, and elegant design
Make the website look sophisticated and stylish while ensuring that all visual elements work well together and reflect the luxury of the rental properties.
Prioritizing user-friendliness and seamless navigation
Make sure the website is easy to use and navigate, with clear menus and buttons that help users find what they need easily.
Ensuring mobile-responsiveness
Design the website so it looks professional and works well on phones, tablets, and computers, with content that adjusts seamlessly to different screen sizes.
Standing out in the short-term rental market
Create a unique website that sets itself apart from competitors by offering innovative features, compelling content, and a user-friendly experience.
Elevate engagement, drive conversions, and stand out in the travel market today!
Our solutions
To address the challenges we outlined above, we delivered a tailored website that is elegant, modern, yet functional. Here is what we did:
Research
Onix performed in-depth research into industry trends, best practices, and user preferences. This allowed us to ensure that our design approach aligned with current standards and user expectations.
The research also involved analyzing competitor apps, exploring similar platforms, and identifying common approaches to UI design.
Moodboard creation
We developed a moodboard to capture the desired feeling and impression that the website should evoke. And it provided a visual reference to guide the design process and align with the client's expectations.
Clickable prototype development
We developed a clickable prototype to represent user interface and interaction flow. This allowed for early feedback and iteration, ensuring that the final product met the client's requirements and expectations.
UX/UI design
Our designers considered competitor designs and the client's vision to create a user-friendly and visually appealing interface.
We prioritized simplicity, elegance, and functionality to ensure a seamless browsing experience.
Creation of graphic designs
We crafted graphic designs for key pages such as the homepage, search results page, property listing, property details page, contact, and about pages.
Our design team focused on creating a cohesive visual style that reflected the luxury of the rental properties while maintaining simplicity and clarity.
Webflow development
Onix carried out Webflow development to bring the designs to life. Additionally, we implemented map integration to enhance the user experience and facilitate property location discovery.
Core technology stack we used
Figma,
Webflow
[ Results ]
By enhancing the website's design and usability, we alleviated the client's concerns about lacking a professional online presence.
The improved user experience has led to increased engagement and inquiries, addressing their initial pain points of relying on third-party platforms and informal communication channels.
Additionally, our focus on optimization and mobile responsiveness has resolved the client's frustrations with limited accessibility.
The website now ranks higher on search engines and provides a seamless browsing experience across different devices.
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FAQs
How can I create a rental portfolio website that attracts high-quality tenants and increases occupancy?
To attract high-quality tenants, focus on professional design, clear positioning, and transparent information. Showcase high-quality property photos, highlight key amenities and neighborhood advantages, and clearly display pricing and availability. Strong calls to action such as “Book a Viewing” or “Apply Now,” combined with fast loading speed and mobile optimization, significantly improve engagement and occupancy rates. Trust elements like testimonials and clear contact details further increase credibility.
What are best practices for designing a rental portfolio page that converts visitors into leads?
A high-converting rental portfolio page should combine compelling visuals, concise property descriptions, clear pricing, and visible availability status. Calls to action should be placed prominently throughout the page, especially above the fold. Simple inquiry forms, virtual tours, and social proof elements help reduce friction and encourage visitors to take the next step.
How do I structure an online rental portfolio to generate more viewing requests and applications?
Structure the portfolio with intuitive navigation and filtering options such as price, location, and property type. Each listing should have a dedicated detail page with a photo gallery, property features, amenities, availability, pricing, and a clearly visible inquiry or application button. Keeping the request and application process short and user-friendly increases conversion rates.
What should be included in a professional rental portfolio to showcase multiple properties to potential renters?
A professional rental portfolio should include high-resolution images, transparent pricing, lease terms, availability status, detailed property descriptions, amenities, and neighborhood information. Clear contact options and booking functionality are essential. Adding testimonials or reviews can further strengthen trust and encourage inquiries.
What is the best way to present photos, prices, and availability in a digital rental portfolio to boost inquiries?
Photos should be large, professionally shot, and consistently formatted. Pricing and availability should be clearly displayed near the top of each listing to avoid confusion. Visual labels such as “Available Now” or “Coming Soon” help users quickly understand the status of a property. Pairing pricing information with an immediate call to action increases inquiry rates.
How can I design a high-converting rental portfolio website with Webflow to generate more tenant leads?
When using Webflow, leverage CMS collections to manage property listings dynamically and ensure easy updates. Focus on responsive design, clear layout hierarchy, and strategically placed calls to action. Integrating forms with a CRM system helps capture and manage leads efficiently. Continuous A∕B testing of layouts and CTAs can further optimize performance.
How do I create a clickable prototype for a property rental website to test user flows before full development?
Start by mapping key user journeys such as browsing listings, viewing property details, and submitting an inquiry. Create wireframes to define layout and structure, then build an interactive prototype in tools like Figma or Webflow. Test the prototype with real users to evaluate navigation clarity, usability, and conversion flow before proceeding to full-scale development.