Enhancing user experience through usability testing for SaaS product
Conducting usability testing and improving template usage
The case study illustrates our successful implementation of usability testing, resulting in significant product improvements and a notable increase in user engagement.
Advertising
Industry
2 specialists
Team size
Tel Aviv, Israel
Location
1 month
Project duration
The Onix team has been working on this project for over eight years. Adoric is a SaaS product designed for digital marketers seeking to optimize their websites for better ROI and conversions.
The platform offers a wide selection of pre-designed templates, allowing users to create lightboxes and build effective marketing strategies.
Thus, the Onix team was engaged to propose solutions to enhance the usability of Adoric's product.
The Onix team was responsible for:
Don't let usability issues stop you from realizing your product's
full potential!
Solutions we provide
Building branding scanner technology
Based on the insights from usability testing, our team set out to develop a branding scanner technology.
01Accent color
Identifying the dominant color on the user's website.
02Font style
Recognizing the font used on the website.
03Language
Determining the language of the website.
04Industry of the site
Categorizing the website based on its industry or niche.
Core technology
Figma,
Google Analytics,
Hotjar,
Maze
Results
Increase in template usage
Before
Create blank campaign
Choose template
After
Create blank campaign
Choose template
Adoric's transformation from a product where users predominantly created campaigns from scratch to one where templates became preferred demonstrated the power of effective usability testing and innovative problem-solving.
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