If the fantastic capabilities of ChatGPT or other applications powered by generative AI made you curious about building a GPT model for your business, here you can learn how it’s done, what it takes, and whether you actually need to do everything yourself.
If you are interested in theory, there are links to articles that explain the fundamentals and how to build a GPT model step-by-step. If you have any questions or need assistance, we are here to help too!
Let’s start with the basics: what a GPT model is and how it works.
Generative AI models or foundational models, such as OpenAI’s GPT-3 behind the celebrated ChatGPT, Google’s BERT, another OpenAI product DALL·E 2, ELMo, and others are artificial neural networks (ANNs).
These models can be used for natural language understanding tasks like question-answering or translation. Integrated into chatbots and virtual assistants, these models boost their capabilities.
Read also: 10 chatbots trends & the latest statistics
They also have the potential to aid with creative tasks in art, design, architecture, animation, gaming development, movies, etc., and scientific areas like computer engineering.
GPT models are a type of foundational model first developed by OpenAI. They can perform natural language processing (NLP) tasks like question-answering, textual entailment, summarization, etc., without supervision and requiring few or no examples to understand tasks.
GPT is short for “Generative Pre-trained Transformer.”
These models can generate new data points (text) based on previously learned relationships between variables in a large dataset and a given prompt.
This term denotes that the models already include a text database, allowing for a better understanding of the structure and patterns of a natural language.
The models are based on the transformer architecture of ANNs that is capable of handling sequential data, such as text, understanding language at a deeper level, and generating coherent text even with limited input.
The layers in the transformer structure prioritize words and phrases in user inputs. Self-attention mechanisms enable it to weigh the relevance of words and phrases in the conversation context. Feed-forward layers and residual connections enable the system to understand complex language patterns. Multiple transformer blocks process the user input and generate predictions (output).
As a result, GPT-3 can generate contextually relevant responses through correct sentences, paragraphs, and entire cohesive texts and perform NLP tasks quickly and without extensive tuning or even examples of data.
Read also: How AI can transform your business
Now, let’s see how OpenAI and its competitors build GPT models to achieve these results.
The process of building a GPT model can be roughly divided into five steps.
It takes good-quality text data to build an efficient GPT model, which primarily means that the data should
- come from the same environment as the data that the system will use in the real world
- be representative of reality without reflecting reality’s existing prejudices
- have no gaps
- be unprocessed, since processed data may carry less information than the original data
Text data for large language models (LLMs) can be collected from books, online magazines, websites, and other sources. For example, GPT-3 was trained primarily on the Common Crawl dataset, a scrape of 60 million Internet domains. This included information from outlets like The New York Times and BBC and even sources like Reddit. GPT-3 also ingested content from Wikipedia, historically relevant books, and other curated sources.
Before the text can be used for LLM training, it has to be:
The configuration parameters for a GPT model include:
More complex tasks may require more layers or sophisticated attention mechanisms. Longer sequences may require deeper networks, and larger models require more memory and computational resources.
The choice of model architecture is a trade-off between the desired performance, the available resources, the task complexity, and data characteristics, such as the sequences’ length, structured or unstructured data, and the vocabulary size.
The standard approach is to expose the model to vast amounts of unlabeled text from the preprocessed data so it learns to predict the next word in a sequence based on the input context. Depending on the model’s requirements, it can consume the batches randomly or sequentially.
Throughout the training loop, the developers adjust the model’s parameters so that it makes more accurate predictions and achieves a certain level of performance. They can also periodically evaluate the model on the validation set and compare its performance on the validation set to its performance on the training set to check for overfitting.
Those who build a GPT model for enterprise and industrial use may take an intermediate pretraining step. The model is further pre-trained on a closed-domain dataset, allowing for an improved understanding of the concepts and generation of language specific to that domain.
Training on large amounts of proprietary data with unique structure and language helps mitigate challenges in language processing and vocabulary complexity. The resulting model will perform with higher accuracy and efficiency than a general language model.
Finally, the model is fine-tuned for specific tasks, such as text generation, classification, question-answering, and translation. The use of first-party data for training and fine-tuning promotes customization to meet specific use cases and improves the model’s overall performance.
Finally, developers use the newly trained model to generate new text following prompts.
Human evaluation is arguably the most reliable method for evaluating the quality of the generated text. Evaluators have to read and rate the output based on relevance, coherence, fluency, and overall quality.
Other common metrics are the model’s accuracy and perplexity. For example, developers can calculate the accuracy by comparing the model’s predictions to the true labels and the perplexity by assessing how well it predicts the next word in a sequence.
They can also compare the output with that of an existing model, preferably one fine-tuned with the same set of content, as well as with responses generated by ChatGPT.
Additionally, they can improve the model’s performance by varying hyperparameters, changing the architecture of the neural network, or increasing the amount of training data.
At this stage, the fine-tuned model is released into the real world and integrated with business processes to deliver tangible results.
The deployment techniques include:
You may find more information in the following resources:
The transformer architecture alone may seem complicated, but unfortunately, it takes much more than knowledge to build your own GPT-4 analog.
Like any other IT project, GPT model development requires:
Candidates for the job should be well-versed in:
as well as any of the following programming languages:
If you don’t have such programmers or engineers familiar with ML on board, you may recruit them individually, which will take time and effort, or hire an entire team, complete with an experienced PM, from a digital agency or outsourcing vendor like Onix-Systems. Such dedicated teams are typically more cost-efficient and facilitate a faster project start.
Some of the resources required to build a GPT model include, but are not limited to:
They say that LLMs like GPT-3 are trained on trillions of tokens, have billions of parameters, and cost millions to build.
The training phase will likely consume the bulk of that budget. For instance, a business aiming to build a GPT-3 model alternative might have to shell out some $4,6 million to have it trained on the lowest-priced cloud GPUs.
The hosting aspect also involves choosing between a GPU instance or a CPU instance, where the Service Level Agreement and the model’s intended use for real-time inference determine the number of nodes.
GPT model training costs will likely only grow over the years as the models will become increasingly powerful.
Unfortunately, high budgets are not the last challenge you are going to face. GPT model developers also should be aware of some common mistakes and ways to avoid them.
The goals and values of AI models should align with those of humans. They should be developed and deployed ethically and with social responsibility in mind, be safe to use, and make decisions that are beneficial to humans. The notion of alignment summarizes these requirements.
One way to achieve it is to design the model’s objective function to reflect human values or incorporate human feedback into the model’s decision-making process.
Reinforcement learning from human feedback (RLHF) by reward-weighted regression (RWR) is one of the ways to align the model’s objective function closer with human values. For example, when a model generates responses to prompts, evaluators may score the quality of the responses based on their preferences. The developers then would use this feedback to adjust the model’s parameters until it generates responses that evaluators rate higher.
When training GPT models on vast amounts of text data from the web it’s hard to predict and control the quality of that text. This can result in biased and toxic language in a model’s output.
The proactive approach to this issue includes:
For example, packages like IBM’s AI Fairness 360 provide an open-source implementation of algorithms that detect bias in ML models. The FairML package assesses the relative significance of input features to detect biases in the input data.
A model that is trained on a limited or biased dataset, or when prompts include absurd or incomplete text, may also generate false content or contradict prompts. This issue, called hallucination, can decrease the reliability of the model’s output.
Using sufficient high-quality, diverse training data is one way to prevent hallucination. Developers may also manage it through data augmentation, adversarial training, improved model architectures, and human evaluation to optimize responses iteratively.
It is crucial to prevent sensitive information from entering into a GPT model that can eventually disclose it to the public.
AI developers should enforce transparent policies designed to prevent the unintentional disclosure of sensitive information and safeguard the privacy and security of individuals and organizations. They should also watch out for potential risks related to the use of GPT models, such as in chatbots, and take proactive measures to mitigate them.
By this point in the article, you may feel overwhelmed and begin doubting the feasibility of your AI project. The good news is that you actually don’t need to build your own GPT model just like you don’t need to invent a wheel – everything is already out there!
For instance, the latest version of OpenAI’s product, GPT-4, is currently available on ChatGPT Plus and as an API for developers to build applications and services. It’s possible to build a custom GPT-4 model by fine-tuning OpenAI’s base models – Davinci, Curie, Babbage, and Ada – with your training data.
Read more: OpenAI’s Chat GPT-4: Why is it important?
The use of GPT-4 is chargeable, of course, but this cost would hardly amount to the expenses required to design and train your own LLM model from scratch.
Moreover, OpenAI isn’t the only fish in the sea. There are Google’s LaMDA, DeepMind’s Gato, Cohere’s Command XLarge, Microsoft/NVIDIA’s Megatron-Turing NLG, and other less-known open-source alternatives to GPT-4.
Learn more: How much does it cost to use GPT models?
As the commercial demand for AI-powered solutions grows, we will see more scientific institutions, tech giants, and startups create own GPT models. This will lead to a broader choice of high-performing products with better functionalities at decreasing prices.
Onix-Systems has been developing ML and AI systems, including language and image processing applications, and integrating advanced tech into existing products for years. This amassed expertise helps our clients worldwide to leverage cutting-edge technology to uncover insights, improve decision-making, and create breakthrough solutions for business growth.
When it comes to GPT models, our software engineers can assist with the fine-tuning and wrapping of your chosen model.
They are also well-versed in ChatGPT development. For example, the СhatGPT API types they’ve worked with include:
For example, we have recently developed a virtual assistant to perform some HR manager’s tasks. For example, the chatbot generates greetings for holidays and other standard HR-related messages.
The virtual assistant was designed to operate with minimal human intervention while understanding its role.
ChatGPT’s capabilities allow for delivering more innovative and effective AI solutions tailored to each client’s specific business needs.
Learn more: How to build an app with ChatGPT
Onix’s experts can work together as a team for you or cooperate with your in-house team to innovate and deliver tangible results for your business.
If you want to integrate chatGPT into your product or develop another AI-powered solution, Onix can help you with every step on the way:
1. Assessment of your needs: Onix’s experts will ask about your needs, goals, and requirements, help determine the best way to meet them through technology, and identify the essential software product functionalities and any constraints or limitations that may affect the implementation.
2. Customization: Onix can customize a GPT model, ChatGPT, or another solution to suit your specific requirements. This includes fine-tuning an AI model, developing chat flows and conversation scripts, designing the user interface to fit your branding guidelines and the users’ specific needs, and more.
3. Integration with your product: Onix’s experts will integrate a GPT or another type of AI model, chatGPT, etc., into your website chatbot, mobile app, voice assistant, or another product, ensuring it aligns with its overall user experience and functionality.
4. Testing and quality assurance: Onix’s specialists will thoroughly test the new or modified software solution to ensure flawless performance and usability. They will also provide you with the necessary tools to monitor performance and troubleshoot any technical issues that may arise.
5. Ongoing support and maintenance: Onix provides continuing support and maintenance services to ensure that the software product functions seamlessly and remains reliable.
GPT models that take NLP to the next level will likely shape the future of the Internet and software applications and transform activities that have been around for centuries. The capabilities of GPT models that already excel at text summarization, classification, and interaction allow for the creation of innovative solutions for various businesses.
Read also: ChatGPT application ideas to consider
Luckily, you don’t need to build your own GPT model to leverage its benefits. With the right approach, tools, and some help from experts, an existing solution may be adapted to your business to create new opportunities and a competitive edge.
If you want to customize a GPT model, build another ML solution, or need other help on your AI journey, please don’t hesitate to contact Onix’s experts!
GPT-2 is a smaller open-source model with 1.5 billion parameters. Unlike GPT-3, it cannot understand the context or generate long-form text.
GPT-3 has 175 billion parameters and was trained on a much larger and more diverse dataset than GPT-2. It has a more extensive vocabulary and generates more accurate and detailed texts. GPT-3 is not open-source yet.
With 1 trillion parameters, GPT-4 is more creative than its predecessors and can process input in the text, images, and even video format. Ten times more advanced than GPT-3, this model better understands context and distinguishes nuances, resulting in more accurate and coherent output.
Learn more: GPT-4 vs. GPT-3 models comparison
It’s hard to calculate the cost because it depends on the type of the chosen architecture, the type and quality of the available data, the required computing resources, the number and qualifications of experts to develop it, and other factors. Still, companies that embark on such projects should expect to budget at least a seven-digit number.