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Fashion and functionality will factor into successful wearables

3/21/2016,
by Anna Umanenko, CMO
smartwatches and wearables

Consumers have already acknowledged the value that wearables such as smartwatches and health trackers provide. But fashion is king, and true incentives for popular growth will depend on market appeal in features and design.

Users are currently engaged with the technical features that wearable devices provide. Interest in wrist-based devices is not expected to decline, but as the functionality of a new device becomes commonplace, consumers will expect more sophistication.  

One of the latest surveys by the IDC on wearable purchasing revealed that consumers who show interest in smart wearables, but have not bought one yet, would be more interested in purchasing if the wearables meet their aesthetic expectations.

Consumers daily habits shape wearables design features

Currently, smartwatches and fitness trackers hold 70% and 63% of the consumer wearable market respectively. Tech-savvy consumers who have not yet purchased wearables, but favor them, will become the next target market.

The interest in stylish wearables is based on the consumers’ tie to their smartphones. Currently around 76% of smartphone users tend to check “what’s new” using their phones first thing in the morning, and social media plays a particularly significant role in supporting this daily habit.

At least one third of all Facebook users check their feeds at least several times every hour.  Users hate missing events or potentially important information. It’s why the ability to receive push notifications and updates without delay becomes so appealing when a smartphone can’t be easily accessed. Consumers want a device that will generate updates and be fashionable.

According to the IDC’s survey, tech-savvy consumers who are curious about wearable technology care strongly about look. All major manufacturers of wearable devices such as Apple, Fitbit, Nike, Xiaomi, Samsung, and Garmin are already responding to this.

Apple Watch is going to change

Apple Watch was introduced for the first time to the public in April 2015. Apple Watch 1 was all about the brand and aimed at showing how it was a one-of-a-kind device. Now Apple Watch is available in more colors and will go through a redesign for the Fall of 2016. 

The original Apple Watch had a clock face, but the new OS is anticipated to add time-lapsed videos and Live Photo and album personalization, so an owner can see different images on the screen.

Apple Watch fashion

In terms of technology upgrades, Apple is going to start supporting third-party applications, so they can actually run on the Watch. App developers will be able to enrich the list of device features and create original additional software.

IoT technology has enabled an Apple Watch to become significantly interwoven with the smart home concept. Technology is going to make it possible to use data generated through the sensors on the watch to perform various actions. If an Apple Watch senses that an individual is cold, it can send a command to a thermostat to turn on the heating in their home by the time the individual gets home. It will also assist turning on lighting or opening a garage door just before arriving home.

 


Read more:

1. Microsoft Band: A progressive step in tracking health solutions

2. Today's Wearable Health Solutions

3. Apple Watch: A game-changer Onix is prepared for

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